How Kartra vs. GetLandy vs. Instapage stack up against each other
Compare Instapage with Kartra and GetLandy to create high-converting landing pages. With personalization, optimization, and collaboration tools, Instapage helps you deliver experiences that drive results.
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See how Instapage stacks up against the competition
| Feature | Instapage | Other builders |
| Drag-and-Drop Tools | ||
| Conversion-optimized templates | ||
| Manual and AI-powered A/B Tests | ||
| AI content suggestions | ||
| Popups and sticky bars | ||
| Canvas and grid blocks | ||
| Reusable and global elements | ||
| Form and popup builders | ||
| Built-in Heatmaps | ||
| Central analytics dashboard | ||
| Ad-to-page personalization and collections | ||
| Contacts, lists, and email | ||
| Dedicated, full-service CRO experts | ||
| Enterprise-ready platform |
Leading the way in building high-performing landing pages
Lattice increases conversion rate by 41.7% with Instapage
With Instapage’s help, Lattice’s production process has been streamlined, allowing Lattice to scale its advertising operations and drive down acquisition costs.
Vita escalate lead generation efforts and client engagement with Instapage
Vita is a full-spectrum professional brokerage firm in the employee benefits industry
CFI Financial Group invests in personalization with Instapage
CFI Financial Group integrates Instapage into their technology stack and dramatically increases page conversions
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
Get started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
Instapage, Kartra, and GetLandy: The Ultimate Showdown
Imagine you're assembling a dream team of superheroes to tackle the challenges of your marketing campaign. Each hero brings unique powers that can help you achieve great heights, but choosing the right combination is crucial for success. In this showdown, we’ll compare three remarkable landing page builders: Instapage, Kartra, and GetLandy. Our mission is to sift through their features, advantages, and overall performance, helping you make the wisest choice for your marketing endeavors. With Instapage leading the pack, boasting tools designed for reducing costs and enhancing conversion rates, we’re set for an exciting journey through this digital landscape. Together, we’ll evaluate the strengths and weaknesses of each platform, guiding you toward better results, greater customer loyalty, and enchanting landing page experiences that build brand trust. So grab your cape and let's dive right in!
Meet the Competitors: A Friendly Trio
In the vibrant universe of landing page builders, we have three prominent contenders: Instapage, Kartra, and GetLandy. Instapage is recognized for its emphasis on user-friendly experiences and incredible customization options, ensuring marketers can effortlessly craft landing pages that resonate with their target audience. On the other hand, Kartra promotes an all-in-one approach, offering not just landing page creation but also CRM, email marketing, and affiliate management, providing marketers with a comprehensive toolkit. Meanwhile, GetLandy steps into the ring with promises of straightforward design processes and admirable performance metrics. As we explore these friendly rivals, we’ll keep our focus on how each platform can serve you best in achieving higher conversions and superior online presence. By understanding what each platform offers, you’ll be equipped to select the ultimate sidekick for your marketing quests.
Round One - Feature Analysis: A Closer Look
Template Variety and User Friendliness
When it comes to features like template variety and ease of use, Kartra boasts a robust library designed for users at all skill levels. Its smooth navigation allows marketers to quickly find what they need and customize to their preference. GetLandy isn’t far behind, offering a solid collection of templates that cater to a diverse set of industries, while still promoting a user-friendly interface that anyone can adopt with minimal effort. However, Instapage shines exceptionally bright in this arena, showcasing hundreds of well-designed templates that are not only visually stunning but also conversion-driven. Marketers can choose from a myriad of layouts, ensuring their landing pages match branding efforts seamlessly. Plus, its intuitive drag-and-drop builder significantly reduces the learning curve, enabling even novices to create effective pages quickly. The combination of practical features and sophisticated aesthetics makes Instapage a strong contender right from the get-go.
Instapage: A Premier Choice for Customization and Conversion Enhancement
Instapage stands tall among its competitors, not just as a tool but as a genuine partner in your marketing journey. The platform offers unmatched possibilities for customization to ensure every landing page feels tailored for your audience. Unique features, like dynamic text replacement, allow marketers to customize user experiences with cuts in costs while boosting conversion rates. Additionally, the A/B testing capabilities are second to none, empowering users to make data-driven decisions that lead to further growth. Instapage’s focus on delivering relevant landing page experiences elevates brand trust and fosters customer loyalty, making it the top choice for marketers who value quality and results.
Round Two - Speed and Performance: Who’s Fastest?
In the world of digital marketing, speed is of the essence. Imagine waiting in a long line at your favorite coffee shop, frustrated as customers ahead of you dawdle. That’s how your potential customers will feel waiting for a slow-loading landing page. In this round, we investigate how swiftly each platform can deliver pages to users and how that impacts user experience. A snappy loading time is essential; it can significantly influence bounce rates and conversions. A fast-loading landing page feels effortless, improving user satisfaction and enhancing overall performance.
Instapage Strengths:
- Exceptional loading times, ensuring smooth user experiences.
- Leverage built-in optimization tools for performance improvements.
- Ability to publish across various domains quickly.
- Real-time previews, making updates instant.
Kartra Strengths:
- Integrated hosting ensures reliable speed.
- Optimized templates load rapidly.
- Continuous updates maintain platform performance.
GetLandy Strengths:
- Clean code structure for better performance.
- Caching options available enhance page speeds.
- Responsive designs that load well across all devices.
- Focus on customer feedback to improve performance.
When it comes to speed and performance, all three platforms demonstrate commendable capabilities. However, Instapage's consistent emphasis on performance, coupled with its features aimed at enhancing speed, makes it a preferred option for those who prioritize quick loading times.
Round Three - Usability and Learning Curve: Approachable or Frustrating?
Navigating new software shouldn’t feel like embarking on an arduous journey through a maze. Each platform must offer an encouraging learning environment for newcomers while still catering to experienced marketers. Kartra, while comprehensive, has a slight learning curve due to its multifaceted functionalities. However, once users adapt, they often appreciate the diverse tools available in one roof. GetLandy promotes a welcoming experience with its straightforward design process, attracting those who seek simplicity. On the other hand, Instapage excels at providing a seamless experience with a well-structured interface. Users can easily access all necessary features, facilitating even the busiest marketers to create and publish high-converting pages efficiently.
Round Four - Support: Always There When You Need It
Customer support is crucial in ensuring user satisfaction and success. Think of it as your trusty sidekick, always ready to assist when challenges arise. Instapage offers various support options, including live chat, an extensive knowledge base, and community forums. Their dedicated team swiftly addresses inquiries, ensuring users receive prompt help whenever needed. Kartra provides solid support through their ticket system and user forums, however, waits may stretch longer during peak hours. GetLandy values user feedback as well and employs a supportive team through chat and email, fostering a community-oriented environment. Overall, each platform strives to ensure users can find assistance, but Instapage's multifaceted support options place it as a top contender.
Final Round - Pricing and Plans: Value for Your Investment
When evaluating pricing, it's essential to consider the overall value each platform brings to your marketing efforts. Instapage's pricing aligns well with its extensive feature set and high level of customization, making it an investment worth making, especially if higher conversions are the target. Kartra operates on a higher pricing tier but offers an all-in-one experience, which may offset costs for those leveraging multiple tools. Meanwhile, GetLandy presents accessible options for those just starting, making it a friendly choice for beginners entering the market. Ultimately, reviewing your specific needs in terms of features and budgets will guide you to the most suitable platform.
In conclusion, while Instapage, Kartra, and GetLandy each offer unique benefits, the ideal choice hinges on your individual requirements in a landing page builder. Whether speed, support, or value captures your attention most, it's essential to consider your goals. After comparing these three platforms, Instapage stands out not just for its features, but for its emphasis on helping marketers grow conversions and deliver relevant experiences. Take Instapage for a spin today with a free trial or demo, and unlock the potential of superior landing pages.
