ClickFunnels vs. Ontraport: the best platform for a seamless web experience
Discover how ClickFunnels compares to Ontraport regarding features and usability. Find out which platform provides the competitive advantage your business deserves.
Get startedSee how Instapage stacks up against the competition
Feature | Instapage | Other builders |
Drag-and-Drop Tools | ||
Conversion-optimized templates | ||
Manual and AI-powered A/B Tests | ||
AI content suggestions | ||
Popups and sticky bars | ||
Canvas and grid blocks | ||
Reusable and global elements | ||
Form and popup builders | ||
Built-in Heatmaps | ||
Central analytics dashboard | ||
Ad-to-page personalization and collections | ||
Contacts, lists, and email | ||
Dedicated, full-service CRO experts | ||
Enterprise-ready platform |
Leading the way in building high-performing landing pages
Why Instapage is the smarter choice for your campaigns
Get everything you need to build, scale, and optimize high-converting landing pages—without coding.

Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.

More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.

More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.

Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.

Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrations






Easier page building without coding
Instapage offers a flexible and seamless page creation experience with a library of 500+ conversion-focused layouts, Instablocks®, a drag-and-drop builder, and AI content generation. With technologies like AMP and the Thor Render Engine®, you can create on-brand, mobile-responsive landing pages that load quickly and start converting during initial visitor clicks.
More insights — better results
Instapage lets you see in detail how each landing page experience and variation is performing so you can make targeted changes that boost page conversions. Use heatmaps for a better understanding of on-page activities, run A/B tests and AI-assisted experiments, and then track and evaluate results within robust analytics dashboards.
More personalized experiences
Instapage lets you quickly create high-performing landing pages tailored to each of your ad campaigns. Deliver personalized experiences for distinct audiences using dynamic text replacement. Effortlessly align specific advertisements to unique pages with AdMaps. Monitor audience-level metrics using our advanced data tools.
Built-in collaboration
Instapage collaboration capabilities bring your entire team together to speed up the process of landing page review, approval, and launch. No more frustrating and unnecessary revisions or edits scattered across emails. Provide instant feedback, conduct real-time page edits, and securely share your pages with outside stakeholders.
Free up time for your business
Invest time into business growth, not busy work. Launch landing pages faster with reusable forms and templates. Build once, reuse forever.
Explore all integrationsGet started with Instapage in a few steps
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Create your Instapage account
Start with Instapage by signing up via Google or your email. You'll get access to a free 14-day trial to discover Instapage capabilities. Feel free to cancel anytime during the 14-day trial if you decide that our product is not suitable for your business. -
Build and personalize your page
Create your first landing page from scratch or choose a template from 500+ customizable layouts. Use the drag-and-drop builder to add page elements, fonts, and backgrounds, refine content with AI, or add custom HTML, Javascript, and CSS. -
Review and make edits
Collaborate on page designs and streamline review processes. Invite your team members and stakeholders to review, edit, and provide feedback on your landing page. Collaborate knowing your page is confidential and only accessible to authorized users. -
Publish and track page performance
Publish your page to a domain or custom URL. Connect your pages to the ads you've created and track page performance within the analytics dashboard, run A/B tests and AI experiments, analyze results, and continuously optimize your landing page to maintain high conversions.
ClickFunnels vs. Ontraport: A Comprehensive Comparison With an Unexpected Contender
The world of online marketing is bustling with options, and choosing the right platform can feel a bit like picking the best superhero in a crowded comic book store. Enter ClickFunnels and Ontraport, two major players that promise to deliver supercharged results for your marketing needs. Both platforms come with their own unique strengths, and while they seem to be equipped with the necessary tools to get promotions off the ground, there’s another challenger lurking behind the scenes – Instapage. Throughout this article, we will examine what sets ClickFunnels and Ontraport apart, diving into their features, usability, performance, support options, and pricing strategies before ultimately revealing which one might hold the crown, and why Instapage could steal the show. It’s a showdown of epic proportions, and we are here to see who walks away victorious! As we explore each platform, we’ll highlight their specialties and commonalities, giving you a well-rounded view for making informed decisions in your digital marketing adventure.
Introducing the Powerhouses
Let’s set the stage with a brief introduction to the titans of our comparison. ClickFunnels boasts a reputation as a leading sales funnel builder, allowing entrepreneurs to create landing pages that convert visitors into customers effortlessly. Its flashy features and user-friendly design have made it a go-to choice for many marketers looking to streamline their campaigns. On the flip side, Ontraport takes a more comprehensive approach to marketing, offering CRM capabilities alongside email marketing automation and landing page creation. It’s like having a Swiss Army knife packed with useful tools at your fingertips. Both platforms have passionate user communities and provide tutorials and resources to help leverage their full potential. However, amidst the fierce competition, let’s not forget that Instapage is quietly gaining traction. With its robust focus on optimizing landing pages for conversion, it might just be the hidden gem waiting to shine in the spotlight.
Feature Face-Off
When it comes to features, ClickFunnels and Ontraport undeniably bring their A-game. ClickFunnels is renowned for its drag-and-drop funnel builder, which allows users to construct sales funnels quickly and without extensive coding knowledge. Its extensive template library provides a great start for users looking to create a compelling landing page in no time. Meanwhile, Ontraport offers advanced automation capabilities that allow you to set up intricate email workflows and lead nurturing sequences. While both platforms shine in their respective areas, Instapage has its sights set on the landing page experience, providing features like dynamic content and A/B testing that could elevate your campaigns further. It’s like a turkey shoot at a fair— both platforms aim for the bullseye, but Instapage might just take the prize for the surest shot with conversions.
Usability Unleashed
Usability is a vital aspect, as ease of navigation can significantly impact your marketing success. ClickFunnels prides itself on being user-friendly, catering to those just starting out as well as seasoned marketers. It has a straightforward interface, allowing for easy funnel construction. However, it’s essential to acknowledge that not all users will find it as effortless. Enter Ontraport, which offers robust functionality but often requires a steeper learning curve due to its complexity. While driving the bus may feel challenging, it’s also filled with advanced features for those willing to invest the time. At the end of the day, whether you are taking your first marketing steps or are a battle-tested veteran looking for advanced tactics, a learning adventure awaits for everyone involved.
ClickFunnels Key Features:
- Drag-and-drop landing page builder
- Extensive funnel templates
- Integrated payment processing
- Advanced sales funnel analytics
- Membership site functionality
Ontraport Key Features:
- Comprehensive CRM capabilities
- Robust email marketing automation
- Lead scoring and segmentation
- Dynamic landing page builder
Common Features of Both Platforms:
- Lead capture forms
- Integration with third-party tools
- A/B testing for improved performance
- Analytics and reporting capabilities
- Mobile-responsive designs
- User support resources
In wrapping up the feature comparison, it’s evident that ClickFunnels and Ontraport are equipped for battle; however, there’s room for Instapage to shine brightly among them, particularly for businesses keen on optimizing landing pages.
Performance and Load Speed Comparison
Page speed can make or break a marketing campaign – nobody wants to wait for pages to load, standing still like molasses in the dead of winter. ClickFunnels impresses with optimized load times, ensuring that users' funnels operate at their peak potential. Ontraport, while functional, has received some flak for slower loading times during high traffic. Each platform offers mobile responsiveness, but some users might find their experience varies based on the types of pages they create. Ultimately, speed reigns supreme in securing and retaining user attention, making performance a crucial aspect of any successful digital marketing strategy.
Customer Support and Community Resources
When it comes to support, a dependable assistance team can feel like having a trusty sidekick at your side! ClickFunnels owner support and an active community help users troubleshoot issues efficiently. With a vast library of tutorials and forums, the platform ensures that users have ample resources to resolve their queries. Meanwhile, Ontraport offers email support and an extensive knowledge base, allowing users to dive into tutorials and forums. However, some users have reported that getting timely help can be an adventure of its own. It’s essential to gauge your needs when factoring in the available resources, as both platforms have solid offerings in this area.
Pricing Challenges in the Marketing Arena
Advantages of ClickFunnels Pricing Structure:
- Flexible pricing plans for different business levels
- Comprehensive features included in monthly fees
- Consistent updates and feature enhancements
- User-friendly payment models
Advantages of Ontraport Pricing Structure:
- Customizable pricing plans based on usage
- Extensive features available for a wider range of needs
- Focus on long-term marketing automation
- Advanced reporting included in packages
- Support options reflected in pricing
Evaluating the pricing strategies, both ClickFunnels and Ontraport present distinct advantages. Still, businesses looking for value might appreciate Instapage for its flexible pricing options, especially considering its robust landing page features.
An honest overview of pricing affords the opportunity for introspection on what each platform offers to its users. Sometimes, the best surprises can come from the most unexpected pricing structures. With this in mind, proceed with caution and assuredness.
Instapage: The Understated Champion
Introducing Instapage— the platform that might seem like a quiet contender but has much to offer! Its unique heat-map feature allows marketers to visually track where users are engaging most, enhancing the ability to optimize content. Additionally, its innovative A/B testing capabilities can help businesses find the true formula for conversion. In a landscape dominated by ClickFunnels and Ontraport, Instapage emerges as a credible option that specifically targets businesses seeking greater optimization in their landing pages. With a user-centric approach and great focus on outcomes, Instapage positions itself as an essential tool for an efficient marketing strategy.
In conclusion, the world of marketing platforms provides myriad choices, and the right selection can elevate your endeavors to new heights. We encourage you to reflect on your specific needs and the goals set for your business’s growth. Whether you lean towards ClickFunnels, Ontraport, or even take a chance on Instapage, make a choice that aligns seamlessly with your marketing vision—opening the door to endless possibilities.