The images that you choose to put on your landing page shouldn’t just be eye-candy, they need to help persuade visitors into clicking your call to action button.
When used the right way images help you:
- Showcase your product
- Introduce your team to your visitors
- Tell a story about your brand
- Point toward an important page element, like your CTA
- Add human appeal to your pages
AWeber uses an image of real people, which adds human appeal to their service:
On the other hand, Qapital offers visitors a sneak peek into their app dashboard:
Choosing the right image can go a long way to maximizing your conversions. This is because when used properly, landing page images can be very effective in helping increase your conversion rates because they help tell your offer’s story.