13 Stunning Examples of Social Proof That Elevate Trust
At some point in your life, chances are you’ve heard the question, “Are you a leader or a follower?”…
13 Creative Call-to-Action Examples That Elicit a Response
On a landing page, the call to action is supposed to be the final persuasive nudge toward conversion. After a magnetic…
Landing Page Patterns: How People Consume Web Content
No matter how well you design your landing page, it’s unlikely visitors will see every element of it. What’s…
10 Scarcity Examples to Inspire Your Next Landing Page
In the 1970s, experimenter Stephen Worchel and his colleagues wanted to evaluate scarcity’s effect on people. So,…
21 Landing Page Best Practices to Implement in 2021
If your New Year’s resolution has anything to do with growing your bottom line, there’s one thing every…
6 Ecommerce Brands Using Benefits vs. Features on Pages
What do Tencel Cooling Covers, Gel Memory Foam, and Real-Time Optimization have in common? As you’ll see,…
Banner Ad Tracking: What It Is & How to Do It Accurately
It’s as true in advertising as it is in life: to know where you’re going, you have to know where you’ve…
Ad Tracking: The 3 Main Types & How to Do It Effectively
Ad tracking is the most effective way to measure campaign performance. Whether through Google or Facebook, mobile or…