Paid Search Ads 101: Everything You Should Know
Paid search advertising is one of the most popular forms of pay per click (PPC) advertising. It involves brands paying…
Defining Behavioral Segmentation with 7 Examples
Marketing segmentation for most brands relies solely on traditional approaches, such as geographical and demographic…
Everything You Should Know About Google Ads Final URLs
In Google Ads paid search campaigns, two URLs require careful consideration: the display URL and the Google Ads final URL.…
Bing Ads vs. Google Ads: Which Ad Platform is Right For You
When it comes to PPC advertising, it’s not uncommon to think: Bing Ads vs. Google Ads. On top of that: Which platform…
How Biden & Trump Are Using Landing Pages to Win
Every presidential candidate has political advertisements across the web, vying to make an impression on citizens,…
Want a Good Quality Score? Perfect the Post-click Experience
Quality Score is a key factor in how well your ads perform. The more relevant your ad is to your target audience, the…
How to Avoid Intrusive Advertising & Deliver Better Ads
The average online user is exposed to anywhere from 6,000 to 10,000 ads every day. And volume isn’t the only problem.…
Passive vs Active Advertising: Which One Is Right for Your Brand
Today’s marketing efforts fall into one of two categories: passive advertising and active advertising. Although the…