Google Ads
How Much Should You Care About Google Ads Quality Score?
For years, people have debated the importance of Google Ads Quality Score. Some, like Larry Kim, see Quality Score as one…
Google Ads
3 Ways Your Analytics Data Can Improve Display Ad Performance
There’s a reason why you’re more likely to die of a heart attack than click on a banner ad. Most display ads…
Google Ads
How Ad Impression Share Affects Your PPC Account Performance
As the CEO of a PPC marketing agency, I’ve had the opportunity to audit a lot of PPC accounts. Most of these accounts…
Advertising
How Message Matching and Landing Pages Build Successful Advertising Agencies
I’ve been a big believer in post-click landing pages before most marketers realized their importance. Early in my…
Google Ads
7 Insider Tips You Can Use to Generate More PPC Landing Page Traffic
Done right, PPC is one of the best ways to put the right traffic on the right post-click landing page. Unfortunately, since…