The original conversion intelligence blog

The original conversion intelligence blog

500,000 monthly readers are maximizing their advertising conversions with conversion intelligence.

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3 Conversion Boosters to Enhance Your Page Layouts
Conversion Optimization

3 Conversion Boosters to Enhance Your Page Layouts

Sometimes, your landing pages need a little extra to help move page visitors to conversion. Digital marketers want to…

4 Tips for Building a Comprehensive Growth Strategy
Conversion Optimization

4 Tips for Building a Comprehensive Growth Strategy

Nearly every company, from legacy brands to digital-native startups, has set up a digital marketing team charged with…

5 Steps to Fuel Online Growth with CRO
Conversion Optimization

5 Steps to Fuel Online Growth with CRO

Conversion rate optimization (CRO) is the process of increasing the percentage of landing page visitors who take a desired…

3 Must-Dos of Measurable Conversion Design
Conversion Optimization

3 Must-Dos of Measurable Conversion Design

The goal of conversion-focused design is to optimize a landing page to increase the likelihood of a desired action or…

Why Marketers Need Native A/B Testing
A/B Split Testing

Why Marketers Need Native A/B Testing

For marketers, conversion rate is a crucial metric of success, but it sometimes requires extensive experimentation to…

ROAS vs. ROI: Which Metric Should You Use?
Conversion Optimization

ROAS vs. ROI: Which Metric Should You Use?

Advertising ROI and ROAS are both important metrics—and are often used interchangeably. In fact, they are different…

4 Most Common Types of Ad Conversions & When to Use Them
Conversion Optimization

4 Most Common Types of Ad Conversions & When to Use Them

In digital marketing, we talk a lot about conversions. So much so that you probably feel like an expert from having heard…

Why a Conversion Mindset Is Good for Advertisers
Conversion Optimization

Why a Conversion Mindset Is Good for Advertisers

Traditionally the advertising and sales functions operate in separate silos within the organization and are measured by…

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