AdWords Advertising
How to Improve Your Ad Copywriting to Drive Greater ROI
We all want to think we’re rational and make purchases based on sound logic, but the truth is we’re fickle and …
Instapage Updates
The Landing Page Software Buyer’s Guide: What You Need to Know Before Buying
Fact: Businesses with forty or more landing pages generate 120% more leads than those with less than five. That’s a …
Marketing Agency Tips
Save the Date: Our Event Marketing Guide Is Here!
Think about the best ad you’ve ever seen. What makes it stick in your mind? Did the ad convince you to become a loyal …
Marketing Trends
The Advantages & Perils of Brand Activism
It’s hard to get through your fresh-made, life-affirming cup of joe while reading the morning news without hearing of …
Marketing Trends
Brand Authenticity: 5 Examples of Companies Making a Profit While Being …
Imitation might be the sincerest form of flattery, but it won’t serve your brand well. Brand authenticity is …
Conversion Optimization
The Fyre Festival Fiasco: Marketing Mistakes to Avoid
“Buyers make most decisions by relying on their two-second first impressions based on stored memories, images, and …