Ann Hodge

What Is Demographic Segmentation & Why Is It Necessary for Marketing Campaigns? [Examples]

16 Conversion Metrics Every Digital Marketer Should Be Tracking

Data-Backed Email Subject Line Optimization Tips & Best Practices

Instapage Updates

New Guide: Learn to Create Stunning Landing Pages for Marketo in Minutes

Whether you’re generating new leads with advertising campaigns, nurturing leads via email, or engaging customers …

Google Ads

How to Improve Your Ad Copywriting to Drive Greater ROI

We all want to think we’re rational and make purchases based on sound logic, but the truth is we’re fickle and …

Instapage Updates

The Landing Page Software Buyer’s Guide: What You Need to Know Before Buying

Fact: Businesses with forty or more landing pages generate 120% more leads than those with less than five. That’s a …

Marketing Agency Tips

Save the Date: Our Event Marketing Guide Is Here!

Think about the best ad you’ve ever seen. What makes it stick in your mind? Did the ad convince you to become a loyal …

Lead Generation

The Advantages & Perils of Brand Activism

It’s hard to get through your fresh-made, life-affirming cup of joe while reading the morning news without hearing of …

Lead Generation

Brand Authenticity: 5 Examples of Companies Making a Profit While Being …

Imitation might be the sincerest form of flattery, but it won’t serve your brand well. Brand authenticity is …

Conversion Optimization

The Fyre Festival Fiasco: Marketing Mistakes to Avoid

“Buyers make most decisions by relying on their two-second first impressions based on stored memories, images, and …

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