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The Top 5 Marketing Influencers to Follow in 2017

Last updated on January 9, 2017 by Ander Frischer in Conversion Rate Optimization

2016 was a wild year for marketing technology, branding, and seeing companies find new ways to break through the noise. Marketing personalization became more important, the share of advertising dollars spent on digital continued to increase, and innovation is growing more essential for sustainable growth and breaking through the noise to get a message toRead More >

We’re Live: Our Marketing Podcast Hits the Airwaves!

Last updated on December 27, 2016 by Ander Frischer in Instapage Updates

Advertising personalization is about much more than spending dollars on paid media. It’s about breaking through the noise to build respected brands and successful businesses and deliver value to your target personas. The digital advertising industry has changed dramatically in the past few years, and nobody understands these changes better than the experts who haveRead More >

4 Tips Your Brand Can Use to Make Its Best, First Impression

Last updated on December 27, 2016 by Ander Frischer in Advertising Personalization

Wouldn’t it be great if we could control the first impressions others have of us with every new interaction? Imagine the power behind managing the perceptions others have of you as an individual or as a business. Landing pages make this possible. As natural extensions of your digital advertising, landing pages offer this level ofRead More >

Q&A with Instapage Director of Product: Getting to Know Our Advanced Subaccount Features

Last updated on December 12, 2016 by Ander Frischer in Instapage Updates, Marketing Agency Tips

I recently sat down with Oliver Armstrong, our Director of Product, to chat about the new Advanced Subaccount Permissions and Privacy features, where these features come from, why they’re here, what the implications are, and a little bit about how they work. Ander: Oliver, thank you very much for taking the time in your busyRead More >

How to Apply Brand Marketing Principles to Your Landing Pages

Last updated on December 22, 2016 by Ander Frischer in Conversion Rate Optimization

According to Direct Marketing News, 63% of people say that brand consistency plays a role in their spending. In fact, 34% of respondents claim they’re willing to spend more on a brand that is consistent in its messaging across channels, and 39% of people say they spend less on inconsistent ones. 63% of people sayRead More >

Q&A with Instapage Director of Product: Getting to Know Our New Mobile Page Features

Last updated on November 11, 2016 by Ander Frischer in Instapage Updates

In August of 2016, we released a new set of features that further set Instapage apart as the most powerful landing page solution on the market. The release of our grouping, alignment, and mobile aspect ratio features made Instapage the only landing page platform to offer the highest level of design speed and precision inRead More >

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