4 Wells Fargo Landing Page Examples to Inspire Your Next Page Design

Last updated on by Stephanie Mialki in Landing Page Examples

Opting in for any financial service — whether it’s refinancing a mortgage loan, applying for a business loan, opening a new checking account — isn’t usually just an impulse decision. Since quite a bit of research and consideration is typically involved before taking the leap, personalized, compelling, persuasive financial landing pages can’t be overlooked.

Fortunately, Wells Fargo understands this, which is why the company drives action, generates leads, and acquires new customers with the help of Wells Fargo landing pages. We’ll analyze a few of them here; but first a brief refresher…

What is a landing page?

A landing page is a standalone web page that uses persuasive elements — a compelling headline, engaging media, valuable social proof, and attention-grabbing CTA buttons — to convince visitors to take action on a specific offer. That action could be to sign up for a free trial, create an account, download a guide, register for a webinar, schedule a demo, and more.

For the company, these dedicated pages could also be referred to as Wells Fargo sales pages if the primary goal was to secure sales for a product. In this case, the conversion goal would be persuading visitors to convert into customers.

4 Wells Fargo landing page examples

(For shorter landing pages, we’ve displayed the entire page; but for longer pages, we’ve only shown above the fold. You may need to click through to the page to see some of the points we discuss. Also, keep in mind that some pages may be undergoing A/B testing with an alternate version than is displayed below.)

The first three landing page examples are all very similar in design, and come from this Google search result for “Wells Fargo home loan:”

1. First-Time Homebuyer’s Guide

Prospects land on this page by clicking the first sitelink extension, “First Time Home Buyers:”

What the page does well:

What could be changed and A/B tested:

2. Mortgage refinance request

Clicking on the “Refinance” extension takes prospects to this page:

What the page does well:

What could be changed and A/B tested:

3. Mortgage prequalification

By clicking the “Get Prequalified” extension users see this landing page:

What the page does well:

What could be changed and A/B tested:

4. New checking account landing page

The following Wells Fargo landing page example comes from this Bing ad:

Clicking the main ad headline takes search users to this page:

What the page does well:

What could be changed and A/B tested:

Take the good and leave the bad

There are plenty of positive qualities you can take from these Wells Fargo landing pages, but also some areas for improvement. The key thing to remember is to create separate, unique landing pages for every offer and always incorporating persuasive elements.

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