5 SharePoint Landing Page Examples to Influence Your Next Page Design

Last updated on by in Landing Page Examples



Fortune 500 companies have come to love Microsoft SharePoint with 80% of those companies using it. The platform was initially launched as a document management system, but today SharePoint users can build websites and run other Microsoft apps on the platform.

The Microsoft subsidiary’s modern user experience and intuitive interface makes mundane tasks easier to process and comprehend. Companies of all sizes have a need for document management, and SharePoint has become one of the world’s leading platforms in this area.

How has SharePoint experienced such massive growth since its launch in 2001? Microsoft’s investment in new technologies certainly helped. But it was the investment in marketing that truly allows the platform to thrive. Microsoft and SharePoint both use landing pages to increase engagement and to nurture prospects into paying customers.

What is a landing page?

Landing pages are standalone pages that use persuasive elements such as compelling headlines, visual cues, social proof, and trust seals to persuade visitors to convert on an offer. The landing page offer can be a live demo, registration for a webinar, an ebook download, and much more.

Let’s evaluate some SharePoint landing pages to see how they convince prospects to convert.

5 SharePoint landing page examples

(For shorter pages, we’ve shown the entire page. For longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss and some pages may be undergoing A/B testing with an alternate version than is displayed below.)

1. Generate downloads for their file storage ebook

SharePoint’s Facebook page links visitors to a variety of different landing page offers. This Facebook post takes prospects to the landing page below:

Who the page is created for:

Prospects interested in solving file storage problems.

Why the page was built:

Establish Microsoft as an authority in file storage and to generate ebook downloads.

What the page does well:

What the page could change or A/B test:

2. To persuade visitors to download a collaboration ebook

Facebook is one of SharePoint’s major social media platforms for generating traffic. As in the previous example, SharePoint’s Facebook post takes prospects to the landing page:

Who the page is created for:

Microsoft prospects who are interested in building a collaborative culture inside their own companies.

Why the page was built:

To generate interest in Microsoft brands and establish Microsoft as a leader in collaboration.

What the page does well:

What the page could change or A/B test:

3. To register visitors for a privacy webinar

SharePoint links to landing pages from the company Twitter account. Clicking the link in this Twitter post takes us to the landing page below:

Who the page is created for:

Prospects interested in how Microsoft can enhance compliance and protect individual privacy rights.

Why the page was built:

To generate interest in Microsoft applications.

What the page does well:

What the page could change or A/B test:

4. Entice prospects to watch their on-demand virtual summit

Who the page is created for:

Prospects interested in watching the SharePoint Virtual Summit.

Why the page was built:

To get more people interested in SharePoint.

What the page does well:

What the page could change or A/B test:

5. Download their connected workplace ebook

Who the page is created for:

Prospects interested in using SharePoint or OneDrive as collaborative tools.

Why the page was built:

To generate interest in SharePoint and OneDrive.

What the page does well:

What the page could change or A/B test:

Which SharePoint landing page was most influential to you?

SharePoint knows how to use landing pages to expand its reach and grow its lead database. Prospects can register for webinars, live demos, and download ebooks, with offers that are designed to build SharePoint’s authority as a brand and nurture prospects into paying customers down the line.

Review the examples above and the critiques before creating your next landing page. Then, once you’re ready, design your own personalized landing pages with Instapage, the most customizable and designer-friendly landing page platform in the world.

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