We have moved on from the era of simple personalization to hyperpersonalization. Generative AI, predictive analytics, and a dash of digital stalking (hello, cookie crumb trails) have turned marketing into a mirror, showing people exactly what they want to see, sometimes before they even know it.
From tailored product recommendations to emails that read your mind, personalization isn’t a “nice-to-have” anymore—it’s the expectation. Particularly for brands that want to stay ahead of the competition and build real, lasting relationships with their audience.
When done right, personalization doesn’t just boost conversions—it makes your audience feel seen. And in a world full of too many products doing and saying the same thing, that’s what truly cuts through the noise.
And the numbers? They speak for themselves.
70 personalization stats that belong in every marketer’s playbook
Email personalization statistics
- Personalized emails have a 29% higher open rate and a 41% higher click-through rate compared to non-personalized emails.
- Personalized subject lines are 26% more likely to be opened.
- Personalized calls-to-action result in 202% better conversion rates than default or standard calls to action.
- Segmented and personalized emails generate 58% of all revenue.
- Personalized emails deliver six times higher transaction rates than non-personalized ones.
- 63% of people say they never respond to non-personalized emails.
- 76% of consumers say personalized messages were essential in enhancing their consideration of a brand.
- 60% of shoppers return to finish their purchase after getting a personalized abandoned cart reminder.
- 36% of consumers open emails due to personalized content, a 227% increase year-over-year.
- Personalized emails can increase customer lifetime value by up to 15%.
- Personalized emails deliver six times higher transaction rates than non-personalized emails.
B2B personalization statistics
- 83% of B2B marketers have seen improved lead generation from personalization.
- B2B brands that personalize their web experiences see an average conversion rate increase of 80%.
- 95% of B2B marketers believe that personalization improves customer relationships.
- 53% of B2B buyers say that personalization drives revenue growth.
- B2B companies that personalize their web experiences see an average increase in order value of 40%.
- Personalized emails deliver six times higher transaction rates in B2B businesses.
- B2B marketers who personalize web experiences see an average increase of 19% in sales.
- 86% of B2B companies are now using some form of personalization in their marketing.
- 56% of B2B marketers believe that personalization has a high impact on lead generation.
- B2B companies that personalize their marketing content see a 58% increase in engagement.
Website personalization statistics
- 76% of consumers get frustrated when a brand’s website lacks any form of personalization.
- 59% of consumers find it easier to shop when a website features personalized recommendations.
- 40% of consumers have purchased more due to website personalization.
- 85% of businesses say that they are providing a personalized online shopping experience, while only 60% of consumers feel they are getting personalized experiences from websites.
- Personalized web experiences can lead to a 19% increase in sales.
- 91% of consumers are more likely to shop with brands who recognize, remember, and provide relevant offers and recommendations.
- 68% of consumers say personalization increases brand satisfaction significantly.
- 62% of consumers say a brand will lose their loyalty if it delivers an un-personalized experience.
- 69% of consumers have come to expect “Amazon-like” buying experiences, including personalized product recommendations.
Personalized calls-to-action (CTAs) convert 42% more visitors into leads than untargeted CTAs. - Personalized calls-to-action (CTAs) convert 42% more visitors into leads than untargeted CTAs.
- Personalization can increase the efficiency of marketing spending by 10-30%.
Ecommerce & DTC personalization statistics
- 71% of consumers expect personalized communications and products/services from brands.
- 80% of consumers between 18-64 are more likely to purchase from a company that offers personalized shopping experiences.
- 90% of consumers find ecommerce personalization appealing.
- 70% of consumers want brands to know more about them.
- 40% of consumers want brands to better understand their style preferences and the products that suit them.
- 24% of consumers want brands to better understand their household needs.
- 49% of consumers say they will likely become repeat buyers after a personalized online shopping experience.
- 80% of business leaders say consumers spend more (34% more on average) when their experience is personalized.
- 37% of customers had recommended a brand to a friend or family member due to personalization.
- 38% of consumers say they will shop with a brand they had a good experience with again, even if there are cheaper or more convenient options.
- Personalized product recommendations can increase conversion rates by 320%.
Mobile personalization statistics
- 82% of consumers are willing to share personal data for a more personalized shopping experience.
- Over 50% of customers share personal information in exchange for personalized offers.
- Personalized content can reduce bounce rates by up to 45%.
- 81% of consumers appreciate brands that tailor their experience to their needs.
- 70% of shoppers feel more valued when their experiences are personalized.
- 44% of customers return to brands offering personalized service.
- 60% of consumers are more likely to become repeat buyers after a personalized shopping experience. Personalization based on customer preferences can lead to a 33% higher lifetime value.
- 96% of retailers struggle with effective personalization.
- AI-powered personalization continues to be a game-changer, predicting consumer behavior and enhancing recommendations.
Retail personalization statistics
- 74% of eCommerce companies have implemented website personalization programs.
- 57% of B2B retailers use behavioral data to personalize marketing emails, merchandising, and other messaging.
- 91% of shoppers say they would leave an online retailer after a poor shopping experience.
- 70% of retailers that invested in personalizing their customer experience saw an ROI of at least 400%.
- 98% of online retailers report that personalization increases average order value. 80% of global business leaders agree that personalized experiences increase consumer spending.
- 33% of retailers said their most significant customer loyalty challenge was their eCommerce site lacking personalization optimization.
- 44% of retailers identified website personalization tools as one of their primary tools for customer retention.
- 56% of online customers say they are more likely to return to a site that offers product recommendations.
- 65% of consumers say they are more likely to stay loyal when a company offers a more personalized experience.
AI & predictive personalization statistics
- 73% of business leaders agree that AI will fundamentally reshape personalization strategies.
- 92% of businesses are leveraging AI-driven personalization to drive growth.
- Only 17% of marketing executives currently use AI/ML extensively, despite 84% believing in its potential for personalization.
- 24% of customers express concerns about AI-driven interactions and personalization.
- Personalized CTAs outperform generic versions by 202%.
- 69% of businesses are still expanding their investments in personalization despite uncertain economic conditions.
- 52% of consumers report higher satisfaction as experiences become more personalized.
- 80% of businesses report increased consumer spending (averaging 38% more) when their experiences are personalized.
- 65% of marketers report better open rates with segmented emails.
- 60% of shoppers anticipate becoming repeat buyers following personalized shopping experiences.
Personalization is the new normal, your marketing campaigns need relevant experiences
If these 70 personalization stats prove anything, it’s that personalization has officially transitioned to the “non-negotiable” stage. Whether you’re writing emails, creating landing pages, or sending out product recommendations, people expect you to tailor experiences to them.
When done right, personalization increases your ad clicks, your page conversions, and eventually your business growth, all the while making users feel that you cherish the relationship you’ve built with them.
Get started on your personalization journey with creating relevant landing pages. Instapage allows you to dynamically pair visitor intent to a relevant landing page experience for each ad. You can also match copy to visitor-level data like keywords, firmographics, and demographics, which helps you create unique experiences for every audience segmnent.
Reach your audience with high-conversion landing pages designed in Instapage today, sign up for a 14-day free trial.
Email personalization statistics
- https://www.mailmodo.com/guides/personalized-email-marketing-statistics/
- https://www.mailmodo.com/guides/email-campaign-statistics/
- https://www.mailmodo.com/guides/email-marketing-statistics/
- https://www.mailmodo.com/guides/email-marketing-roi-statistics/
- https://www.tinyemail.com/blog/40-email-personalization-stats-every-marketer-should-know/
- https://zipdo.co/marketing-personalization-statistics/
- https://www.notifyvisitors.com/blog/personalization-statistics/
B2B personalization statistics
- https://zipdo.co/b2b-personalization-statistics/
- https://zipdo.co/marketing-personalization-statistics/
- https://www.invoca.com/blog/10-stats-that-will-drive-your-sales-marketing-alignment
- https://www.notifyvisitors.com/blog/personalization-statistics/
- https://www.contentful.com/blog/personalization-statistics/
Website personalization statistics
- https://zipdo.co/marketing-personalization-statistics/
- https://www.notifyvisitors.com/pb/blog/personalization-improves-customer-experience/
- https://www.contentful.com/blog/personalization-statistics/
- https://www.dataaxleusa.com/blog/21-must-know-marketing-personalization-statistics-for-2024/
Ecommerce & DTC personalization statistics
- https://simicart.com/blog/ecommerce-personalization/
- https://www.nosto.com/blog/ecommerce-personalization-statistics/
- https://www.nosto.com/blog/nosto-growth-personalized-search/
- https://www.investopedia.com/retail-s-next-frontier-is-tech-for-shoppers-who-are-really-into-themselves-8776090
- https://www.mailmodo.com/guides/personalized-email-marketing-statistics/
- https://www.dataaxleusa.com/blog/
- https://www.worldmetrics.org/marketing-personalization-statistics/
Mobile personalization statistics
- https://zipdo.co/marketing-personalization-statistics/
- https://www.contentful.com/blog/personalization-statistics/
- https://www.notifyvisitors.com/blog/personalization-statistics/
- https://www.statista.com/topics/4481/personalized-marketing/
- https://www.nosto.com/blog/ecommerce-personalization-statistics/
Retail personalization statistics
- https://www.investopedia.com/retail-s-next-frontier-is-tech-for-shoppers-who-are-really-into-themselves-8776090
- https://www.notifyvisitors.com/blog/personalization-statistics/
- https://simicart.com/blog/ecommerce-personalization/
- https://zipdo.co/marketing-personalization-statistics/
- https://www.nosto.com/blog/ecommerce-personalization-statistics/
AI & predictive personalization statistics
- https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/unlocking-the-next-frontier-of-personalized-marketing
- https://www.contentful.com/blog/personalization-statistics/
- https://www.dataaxleusa.com/blog/
- https://www.statista.com/topics/4481/personalized-marketing/
- https://zipdo.co/marketing-personalization-statistics/
- https://www.notifyvisitors.com/blog/personalization-statistics/