68 Personalization Statistics Every Digital Advertiser Must Keep in Mind

Last updated on by Ted Vrountas in Advertising, Marketing Personalization

By now, if you’re not using personalization to your advantage, you’re in the minority. Advertisers from businesses of all types and sizes have been working — from email to ecommerce — to offer the intimacy and relevance that the technique provides.

If some reason you’re still not sold on personalization, we’ve compiled a list of statistics that prove its effectiveness in ways you may not have imagined.

68 Valuable personalization statistics

Email personalization statistics

Website personalization statistics

Digital advertising personalization statistics

Ecommerce personalization statistics

Content personalization statistics

B2B and B2C personalization statistics

Mobile personalization statistics

Retail personalization statistics

Conclusion

As evidenced by the stats above, personalization can no longer be considered a luxury, an add-on, a bonus for marketers. It’s a chunk of the foundation of modern advertising.

Regardless of what you sell, how you sell it, or what business you belong to, personalization should be a major part of your marketing strategy. Learn more about how to use it to your advantage with the Instapage Digital Personalization Guide.

Sources

Email personalization

Website personalization sources

Digital advertising personalization sources

Ecommerce personalization sources

Content personalization sources

B2B and B2C personalization statistics

Mobile personalization statistics

Retail personalization statistics

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