7 Pardot Landing Pages That Get Potential Customers to Act

Last updated on by in Landing Page Examples



As one of the leading marketing automation vendors, Pardot joined forces with Salesforce in 2012 to help marketers build and deploy marketing campaigns from the cloud. Together, both platforms empower every rep to act in the moment of engagement, and every marketer to drive greater results from their campaigns.

To generate great results and capture as many qualified leads as possible, Pardot creates landing pages so they can nurture leads down their sales funnel.

Landing pages are standalone pages that use persuasive elements like compelling copy,evant imagery, social proof, and optimized CTAs to convince visitors to take an action. That action could be to download an ebook or whitepaper, register for a webinar, sign up for a product demo, etc.

Let’s evaluate several Pardot landing pages and take a look at how well they persuade visitors to take action.

7 Pardot landing pages to inspire your next page design

(Keep in mind, for shorter pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss and some pages may be undergoing A/B testing with an alternate version than is displayed below.)

1. To get visitors to watch their demo video

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2. To generate downloads of their lead nurturing guide

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3. To register for their customer journey webinar

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4. To provide user experience feedback

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5. To generate downloads of their lead scoring white paper

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6. To convince visitors to take a guided tour

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7. To sign up for Pardot updates

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Which Pardot landing pages stood out the most?

Pardot understands that its customers are seasoned online marketers, so they need to have professional landing pages that leave a lasting impression. Pardot has found success by optimizing their landing pages that appeal to their audience and persuading visitors to take action.

Regardless of your offer, create your best first impression by building a professional landing page with Instapage. Our platform is the most customizable solution with the most advanced analytics in the industry.

Show Me The Top 15 Landing Pages