Key Takeaways from MarTech & Marketing Nation 2018

Last updated on by Brandon Weaver in Conversion Optimization

Back in March we listed the conferences Instapage would be attending. The last two weeks has been particularly busy as we recently attended two of the biggest marketing conferences, MarTech West and Marketing Nation Summit 2018. It was a chance for us to stay abreast of the latest marketing trends, see how other top marketers are solving customer pain points, and learn from other leaders in their respective fields.

Here are a few highlights and what we learned from both MarTech and Marketing Nation 2018.
MarTech West

MarTech featured a wide variety of presentations, everything from artificial intelligence to building a complete marketing stack to GDPR compliance. Naturally, there was something for every marketer and a bunch of key takeaways.

Chief Marketing Technologist kicked off day one outlining 5 Disruptions to Marketing that will shape the future of the industry:
Marketing Conferences Martech Disruptions

During the session, they noted that 58.2% of marketing leaders have restructured their marketing and/or IT departments to better leverage marketing technology. This makes sense considering
more than 6,800 technologies exist across advertising, content, social, commerce, data, and management.
We can relate to this restructuring as we are always monitoring our own tech stack to ensure it meets our needs and helps us achieve company goals.

Next, Workfront highlighted 3 Digitization Trends Shaping Modern Marketing:

Marketing Conferences Digital Trends

Not only that, but 33% of digital marketing companies see collaboration as their biggest marketing challenge. We recognized this last year and introduced our collaboration solution to help marketing teams communicate more efficiently during the post-click landing page creation process.

Aside from insightful sessions both days, we met a lot of smart marketers who stopped by our booth and gave away an Oculus Rift in the process!

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