Drive a Lift in Your Conversions with These 5 Lyft Landing Page Examples

Last updated on by in Landing Page Examples



A recent survey conducted by Zogby Analytics found that respondents born between 1982 and 2004 regularly use the ridesharing services Uber, Lyft, and Sidecar.

The leader of the pack is still Uber, which has over 8 million users in over 400 cities, but Lyft is increasingly becoming a serious ridesharing contender with over 630,000 users worldwide.

So what is Lyft’s strategy for driving company growth? Huge investments in technology infrastructure and marketing. Among the powerful marketing tools Lyft has to reach prospects online and generating more engagement with their application is, of course, landing pages.

What is a landing page?

Landing pages are standalone pages that use persuasive elements like benefit-oriented copy, testimonials, visual cues, and trust badges to convince visitors to convert on an offer. That offer could be to download an ebook or white paper, register for a webinar, sign up for a free trial, or request a free consultation.

Now let’s look at some Lyft landing pages to see how they get visitors to take action.

How Lyft uses landing pages

(For shorter pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss and some pages may be undergoing A/B testing with an alternate version than is displayed below.)

1. To sign up drivers

A quick Google search how to become a Lyft driver produces these two AdWords ads. Once you click on Lyft’s ad, you’re sent to the landing page below:

Who the page is created for:

People interested in becoming a Lyft driver.

Why the page was built:

To recruit and grow its driver user base so it can continue to compete with other ridesharing services.

What the page does well:

What the page could change and A/B test:

2. To sell gift cards

Who the page is created for:

People interested in sending a Lyft gift card to their family or friends.

Why the page was built:

To get more people riding Lyft.

What the page does well:

What the page could change and A/B test:

3. To get drivers to request Amp

Who the page is created for:

Lyft drivers who are interested in the Amp technology and its beaconing feature.

Why the page was built:

To generate interest in Amp.

What the page does well:

What the page could change and A/B test:

4. To get Lyft customers to share invite links

Who the page is created for:

Lyft riders who want to share ride credit with others and get free rides.

Why the page was built:

To get current Lyft customers to share ride credits with their social networks and generate more interest in riding with Lyft.

What the page does well:

What the page could change and A/B test:

5. To get riders to claim ride credits

Who the page is created for:

Existing Lyft riders.

Why the page was built:

To generate more interest in riding with Lyft by giving away ride credit.

What the page does well:

What the page could change and A/B test:

Which Lyft landing page was the most persuasive?

Lyft clearly understands the value of landing pages and uses them to grow their user base in a variety of ways. Both riders and drivers can redeem offers, and each offer is designed to establish some brand loyalty with Lyft. Take a cue from Lyft and start creating your own personalized landing pages.

With Instapage, you can design personalized landing pages using our 100% customizable templates and designer-friendly platform.

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