Imagine this: you just wrapped up an insightful webinar. An encouraging number of leads signed up and showed up, and it’s now time to continue the conversation and nurture them down the funnel. You may want to send them the recording, share key points from the webinar, or just share a good old-fashioned thank you email.
Simple, right? But here’s the problem: instead of sending these critical follow-ups immediately, you find yourself:
- Scrambling to gather and segment the webinar lists
- Waiting for another team to take action
- Spending days coordinating to get the email out
That initial follow-up shouldn’t grow your to-do list and be a bottleneck—it should be the easy part. This is why we’re happy to announce Instapage’s latest feature: Email.
Users can now send emails to their leads and contacts directly from Instapage — all on their own. This means you can now capture leads and follow up with them on one platform in minutes, not days.
Set up and send emails from where your leads are
With Instapage’s Email feature, you can follow up with your leads directly from Instapage. No more waiting on email or data teams. With our new built-in email feature, you can send simple communications from the same place you create your landing pages and generate leads.
This means you can create, preview, and send personalized emails in minutes by heading to the new Emails tab in your dashboard.
Here are just some ways you can use the new Email feature:
- Set up email communications on your timelines, and engage with your leads faster
- Schedule your emails in advance, and check them off your to-do list immediately
- Influence and impact the customer journey beyond lead generation
Why we built this feature (and why you’ll love it)
Our email solution is designed for marketers who want speed, control, and simplicity. You’re not looking for a heavy-duty email suite, you just want to follow up quickly and turn more leads into customers.
Here’s how this feature helps:
- Own your entire lead flow: from page to inbox, all in one platform
- Send faster: launch landing pages and emails in the same session
- Skip the dependencies: no need to loop in Ops, Email, or Data teams
- Simplify your stack: no clunky exports, list uploads, or handoffs
- Scale with confidence: unlimited contacts, no growth limits
How to send your first Email?
Getting started with Instapage Email is simple.
1. Navigate to the email tab
From your Instapage dashboard, click on the new Emails tab in the left sidebar. This is where you’ll create, send, and manage all your emails.
2. Choose your email type
You can choose between two email formats:
- Template: Use a pre-made template and guided form to quickly build clean, branded communications.
- HTML: Paste or write custom HTML for full design control.
Click “Create email” to get started.
3. Create your email
- From template: Select your template and in the Content tab, use the form to populate it with your branding and message. Add your logo, title, image, body text, CTA, and signature. Both the logo and CTA can be linked to specific URLs. Preview and test how the email will appear to your recipients before sending.
- From HTML: Write or paste your custom HTML in the HTML Editor tab. Then, preview and test the layout to ensure everything renders correctly. We will include an unsubscribe link at the end automatically, but you control the rest of the email content.
4. Tweak your email settings
Regardless of the way you add your content according to the previous step, the Settings tab is the same for everyone, and it covers how and when your email will be sent.
5. Preview, send, or schedule
You can preview and send a test email to yourself before sending it to everyone in the contacts list.
Once everything looks right, click “Send” to send your email immediately, or “Schedule” to schedule it for later.
Start following up faster today
Our Email solution gives you the power to send timely, relevant communications without relying on other teams or tools.
Whether you’re following up after a lead capture, sharing a webinar replay, or sending a quick thank-you, it’s all possible directly from where your conversions happen.
Are you ready to start getting more out of every lead? Start your 14-day free trial today.