Today marks one year since we joined the airSlate family—and what a year it has been. The past year has been filled with experimentation, learning, and innovation, and it is all centered around one core principle – delivering customer value.
Our commitment to our customers has been the driving force behind every decision we’ve made, and we’re excited to share a recap of the strides we’ve taken to enhance your Instapage experience.
Our commitment: delivering exceptional customer value
Over the past year, we’ve focused on enhancing every interaction you have with Instapage meaningful and impactful.
We’ve made significant developments in three key areas:
- Empowering innovation: We’ve invested in our teams and refined our processes to enhance product development and launch new features, laying the groundwork for the next generation of the Instapage platform.
- Accelerating impact: We’re delivering new capabilities faster, enabling you to achieve better ROI.
- Customer-centric transformation: Our business practices are now more customer-focused, ensuring we support you while you manage budgets.
Prioritizing Product Growth
Investing in product development is the most effective way to consistently deliver value to our customers. Despite industry trends showing a slowdown in software engineering hiring, we have expanded our engineering team by 50% and doubled the size of our product team.
Customer feedback is central to our strategy.
We carefully log and track every piece of input from all sources, including support agents, customer success managers, account executives, billing agents, and online reviews. These insights are meticulously organized and prioritized, ensuring our teams can take prompt and informed action.
To further align our efforts with customer needs, we’ve dedicated a specific stream in our product roadmap to address customer requests. By integrating feedback at every stage of our product development process, we’ve optimized our approach over the past year to enhance customer alignment, speed up delivery, and drive innovation.
Delivering more capabilities
We hear from our customers every day and diligently listen to and evaluate every input and request we get.
Your feedback has been invaluable to us, and we’ve listened carefully to your requests and taken action by launching the most requested features.
Here’s a quick recap of the new capabilities we’ve introduced since the acquisition.
- Popups and Popup Library: Engage your visitors with eye-catching popups, now easier to create and deploy.
- Sticky Bars: Keep essential information visible as visitors scroll through your pages.
- AI Copy: Leverage the power of AI to craft compelling copy that resonates with your audience.
- Dashboard Quick Actions & Last Worked On: Streamline your workflow with quick access to your most recent tasks.
- Scheduled Publishing: Plan and automate your content release to align with your strategy.
- GA4 Custom Events: Gain deeper insights into user behavior with Google Analytics 4 integration.
- Multi-Page Funnel Conversion Tracking: Track your users’ journey across multiple pages for better attribution.
- Form Builder & Form Library: Build and deploy forms easily with a library of pre-designed templates.
These features are designed to enhance your productivity and help you achieve your marketing goals more effectively.
Customer-centric business practices
We recognize that pricing and billing have been key concerns for many of you. In response, we have decided to reduce prices across our entire product portfolio by 33% to 66%.
Beyond lowering prices, we have enhanced our customer service, particularly in billing, and introduced a 7-day money-back guarantee.
To further support our loyal customers, we’ve implemented policies that grandfather them into their plans, minimizing disruption. These measures are designed to maximize the value of your investment.
While we will continue to explore pricing adjustments as part of our growth strategy, we are dedicated to ensuring that any changes will not affect our existing customers. We are proud to have successfully grandfathered hundreds of customers into their legacy plans, and we remain committed to minimizing disruptions as we expand.
In today’s unpredictable and cost-conscious market, we understand the pressures you face—whether it’s justifying expenditures, tracking detailed attribution, or proving direct ROI. And while we can’t solve every challenge, we can offer stability and peace of mind regarding your landing page investment. Your investment is now safeguarded against inflation, currency fluctuations, and other uncertainties.
Looking ahead: prioritizing customer value through product investments
As we continue to advance, our primary focus will be enhancing our product to deliver even greater value. We are expanding the scope of marketing activities our platform supports, including processes that occur both before and after the landing page step in your funnel.
Stay tuned for exciting updates in this area.
Closing thoughts
This past year has been transformative, but it’s just the beginning. We’re grateful for your trust and partnership and are excited about the journey ahead. Together, we will continue to build a platform that meets your needs and exceeds your expectations.
Thank you for being a part of our journey with airSlate. Here’s to many more years of growth, innovation, and shared success!