Announcement: Instapage Acquired by airSlate

Last updated on by Instapage in Instapage Updates

Access to robust business ecosystem and industry-leading product portfolio to deliver tremendous value to Instapage customers, employees and partners

For over a decade, Instapage has helped digital marketers run more efficient campaigns with conversion-optimized landing pages. Today, we have an exciting announcement about the future of Instapage.

We are thrilled to announce that Instapage has been acquired by airSlate, a leading provider of business productivity and automation solutions. Through this acquisition, Instapage joins a family of cutting-edge automation and efficiency products with over 100 million users around the world, including airSlate, pdfFiller, signNow, USLegal and DocHub.

In this blog post, we’d like to share what this acquisition means for our business, and provide a glimpse at the exciting opportunities that this acquisition brings.

What is airSlate?

airSlate is a leading provider of easy-to-use, no-code, end-to-end automation solutions that empower individuals and teams to digitize business interactions. For over 15 years, airSlate has built industry-leading document automation solutions used and loved by millions of people.

airSlate has a successful track record of acquiring multiple software brands including SignNow, USLegal, and DocHub, which have all emerged as leading players in their product categories.

Why are we joining airSlate?

Instapage is a perfect fit for the airSlate family of brands. This transition allows us to provide more value to customers than ever before by leveraging airSlate’s proven growth processes and industry-leading automation capabilities.

By combining trusted Instapage products with proven airSlate processes, we can build the next generation of marketing automation technology. We’ll continue to create industry-defining products that can help you achieve more value from your digital campaigns.

What will change going forward?

Our commitment to our customers remains at the center of our ethos. We will continue to work tirelessly to help marketers achieve the best possible results from your pages and campaigns. Our customers have always been our biggest champions, and there’s nothing more important to us than our customers’ success.

Instapage will continue operations as a business unit under the airSlate umbrella. Our Instapage platform and services will continue as usual. Your Sales, Customer Services, and Support contacts within Instapage will remain the same, so please reach out if you have any questions.

We intend to grow our product development team to continue to deliver innovative features and products that can help our customers achieve digital marketing success. You can expect to see exciting new improvements to the Instapage platform, including new game-changing products for digital marketers.

The thesis driving the forward looking strategy of this merger has been best summed up by Instapage GM, Saranya Babu, who says “Instapage’s alignment with airSlate’s mission, centered on intuitive and cost-effective automation of critical business and marketing operations, will bring tremendous value to our customers across industries. As more and more businesses optimize their marketing technology stacks to streamline and automate their workflows, the combination of Instapage’s product expertise and airSlate’s robust ecosystem will accelerate and expand the support for customers seeking to simplify key business processes through automation.”

An update to our Privacy Policy

We have updated our Privacy Notice to reflect these changes to our business as a new airSlate company. Please see our updated Privacy Notice to learn more about how we will collect, use, retain, and disclose personal information.

If you have any questions about this announcement, please reach out to

We’re so excited to continue helping our customers get the most from their digital campaigns. Thank you for being a part of the Instapage community, now and in the future.

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