9 IBM Landing Page Examples: How the Tech Giant Optimizes for Conversions and Lead Generation

Last updated on by Marcus Johnson in Landing Page Examples

Could you imagine using IBM’s predictive analysis to fill out your NCAA tournament bracket ten years ago? The IBM Watson platform has been developed into a tool that users can apply in their daily lives. IBM is one of the largest corporations in the world, but they are still innovating and finding new ways to impact the people and companies who use their products.

IBM’s investment in developing new technology has played a huge role in their success. However, technological advances alone can’t explain the corporation’s growth. IBM employs a savvy digital marketing team that leverages post-click landing pages as a major part of their strategy to generate leads.

post-click landing pages are standalone pages that are designed for one purpose: conversion. post-click landing pages use persuasive elements such as compelling headlines, visual cues, and social proof to convince a prospect to take action. IBM’s post-click landing pages ask prospects to take action on offers such as e-books, free trials, newsletters, and white papers.

Here are a few ways the IBM marketing team optimizes post-click landing pages for conversion and maximizes lead generation.

9 IBM post-click landing page examples

1. To promote their cyber security paper

A quick Google search for “IBM cyber security” will display IBM ads with links to the company’s Watson technology and post-click landing page offers. The “Security In Cognitive Era” link takes visitors to the post-click landing page below:

What the page does well:

What the page could change or A/B test:

2. To encourage viewers to sign up for a Blueworks Live trial

What the page does well:

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3. To increase sign ups for their newsletter

What the page does well:

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4. To offer their file & object storage ebook

What the page does well:

What the page could change or A/B test:

5. To increase sign ups for their webcast

What the page does well:

What the page could change or A/B test:

6. To generate interest in their ESG analysis book

What the page does well:

What the page could change or A/B test:

7. To promote their SAP HANA migration webcast

What the page does well:

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8. To encourage downloads of their content management ebook

What the page does well:

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9. To get visitors to register for an IBM Cloud webcast

What the page does well:

What the page could change or A/B test:

Design post-click landing pages to catch your prospects eyes

IBM uses persuasive elements to convince prospects to convert on their newsletter, whitepaper, free trial, and ebook offers. The IBM marketing team has proven to be skilled at optimizing post-click landing pages with the right elements to maximize conversions.

You can build post-click landing pages as persuasive (or even more so) with Instapage. Our designer-friendly platform is completely customizable so that you can choose the look that is right for your next campaign.

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