15 Ways HubSpot Uses Landing Pages to Generate Leads and Drive Sales

Last updated on by in Landing Page Examples



HubSpot. You’ve heard the, read their blog, downloaded an ebook; you may have even attended their annual conference.

HubSpot delivers a lot of content but, when you search HubSpot, you will notice that they don’t identify themselves as a content creation company. Instead, they bill themselves as an inbound marketing software company.

Which is, of course, exactly what they are:

Like most businesses today, HubSpot understands the best way to build their inbound marketing software company is to use landing pages. They even offer a landing page tool in their marketing suite of products, but it’s safe to say, HubSpot does not specialize in landing page software. (As a former HubSpot customer and someone who was a regular user of their landing page tool, I struggled with its limited functionality when creating landing pages of my own.)

While not the most robust landing page builder, HubSpot does clearly “get it” when comes to successfully implementing lead generation techniques that work; like frequently posting to social media, sending emails, and writing blog articles, etc. that feature a call-to-action that leads to a landing page.

HubSpot does this quite well. So well that we thought it would be a good exercise to examine some of HubSpot’s landing pages to see how they use these dedicated pages to generate leads from a variety of gated content.

15 Ways HubSpot landing pages generate leads and sales

Before launching into our assessment, it’s important to point out two things. First, while HubSpot’s landing pages are great for lead nurturing purposes, it is best to create your dedicated landing pages on a platform that offers full design, customization, and integration capabilities.

Second, keep in mind for shorter landing pages, we’ve shown the entire page. For longer pages, we have only displayed above the fold. If this is the case, you may need to click through to each HubSpot landing page to see some of the points discussed. Some examples may be in A/B testing so you may encounter an alternate version of that page and not the one that is displayed in this article.

1. Annual report

What the page does well:

What could be A/B tested:

2. Increase event attendees

What the page does well:

What could be A/B tested:

3. Free trial

What the page does well:

What could be A/B tested:

4. Free stock photos

What the page does well:

What could be A/B tested:

5. Free CRM signups

What the page does well:

What could be A/B tested:

6. Visual design templates

What the page does well:

What could be A/B tested:

7. Email marketing box

What the page does well:

What could be A/B tested:

8. Infographic templates

What the page does well:

What could be A/B tested:

9. Live webinars

What the page does well:

What could be A/B tested:

10. On-demand webinars

What the page does well:

What could be A/B tested:

11. Free marketing report

What the page does well:

What could be A/B tested:

12. Podcast ebook

What the page does well:

What could be A/B tested:

13. Social media content calendar template

What the page does well:

What could be A/B tested:

14. Blog subscriber guide

What the page does well:

What could be A/B tested:

15. Checklist

What the page does well:

What could be A/B tested:

Have these HubSpot landing pages inspired your next design?

The above is only a small sampling of the content HubSpot has produced. From free reports, free templates, how-to guides, live webinars, on-demand webinars, checklists, and everything in between, HubSpot offers a wide variety of gated content for lead generation and nurturing purposes.

You may have noticed that many of the landing pages above use a standard three-column format (left to right): copy, image, and form. This type of format can become very predictable and for landing page designers, a serious limitation.

To fully customize your next design, create a high-converting landing page with a platform that specializes in landing pages, like Instapage.

Show Me The Top 10 Landing Pages