9 Effective Eloqua Landing Pages to Leverage in Your Next Digital Campaign

Last updated on by in Landing Page Examples



Acquired by Oracle in 2012, Eloqua is an industry leader in marketing automation by providing rich digital experiences throughout each stage of the buyer’s journey. To help with this, Eloqua uses landing pages as part of their strategy to engage prospects and move them down the marketing funnel.

Landing pages are standalone pages that convince visitors to take action using persuasive elements like benefit-oriented headlines, hero shots, and social proof. The action on the page could be to download an ebook, register for a webinar, sign up for a free trial, product demonstration, and more.

Now let’s evaluate a variety of Eloqua landing pages and see how they persuade visitors to take action. (You will notice that a majority of the examples display the Oracle Marketing Cloud branding, which is the parent brand for which Eloqua belongs.)

9 Eloqua landing page examples that can inspire your next page design

1. To promote their lead scoring guide

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2. To generate downloads of their content marketing ebook

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3. To generate downloads of their social data ebook

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4. To encourage CMOs to download their CMO report

Eloqua uses Twitter to promote content offers to its audience. The key difference with this example is that it jumps from Eloqua branded content (the tweet below) to send visitors to an Oracle blog post on how CMOs make data driven decisions. For online users who aren’t familiar with the Eloqua-Oracleationship, this kind of disconnect can hurt conversions.

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5. To promote their email deliverability guide

Twitter users who click on this Eloqua tweet are sent to a blog post with a CTA for this email deliverability guide:

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6. To offer their marketing technology guide

Clicking the link in this Eloqua tweet sends people to a landing page with the marketing technology guide:

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7. To promote their data management paper

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8. To generate downloads of their financial services marketing kit

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9. To persuade visitors to request a demo

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Which Eloqua landing page was the most persuasive?

Eloqua knows that its visitors are experienced marketers looking for campaign personalization and real-time insights. They understand the need for optimized landing pages that help marketers quickly find the value in their services and persuade them to take action.

Which Eloqua landing page left the biggest impact on you?

Let us know in the comments below, then create a strong first impression with your prospects by building your next landing page with Instapage. With our designer-friendly platform, you too can offer a personalized experience and generate maximum leads.

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