12 Education Landing Pages That Drive Maximum Enrollment

Last updated on by in Conversion Optimization, Landing Page Examples



No one fancies the middleman — they decrease transparency and act as a barrier between the buyer and the seller. This is why people have been looking to cut out the middleman as far back as the 1970’s.

The internet has made the middleman obsolete, by putting the seller within a click’s reach of the buyer. This has helped simplify the sales process and introduce transparency in every transaction.

The education industry is no different.

US News reports that a lot has changed in college admissions over the last thirty years and it has everything to do with the Internet:

“[It]… changed the way students researched colleges and the way colleges advertised to students. College admission officers used to have more contact with students… the Internet has made it easier for students to research on their own.”
- Jonathan Henry, VP of Enrollment Management, Husson University

The student decision journey has gone online. A Google and Compete study found that “One in ten prospective students now search exclusively online for classes and programs.”

Students are looking for colleges online, they’re submitting applications online, and even getting financial aid on the web. As a marketer in the education industry, you need to reach prospective students on the correct channel. In this context, the appropriate channel is an educational landing page.

What is an education landing page?

An education landing page (aka university landing page) is a standalone web page that is designed to get students to take a desired action. The action can range from requesting general information to class enrollment to student loan applications.

There is no shortage of educational institutions and all have goals to increase brand awareness, attendance rate, and generate new accounts (e.g. student loans). To meet those goals, many institutions create landing pages with educational landing page elements to convert prospects into leads.

Let’s see if these 12 education landing pages meet the landing page optimization mark.

(Keep in mind, for shorter education landing pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to each education landing page to see some of the points we discuss. Additionally, some of the brands listed may be A/B testing their page with an alternate version than the one displayed below.)

1. Oregon State University

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2. Arizona State University

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3. Liberty University

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4. Grand Canyon University

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5. Kaplan University

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6. Colorado Technical University

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7. Capella University

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8. Alliant International University

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9. Maryville University

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10. American University

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11. Sallie Mae

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12. College Ave Student Loans

What they did well:

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How does your education landing page measure up?

Does your education landing page have what it takes to get students interested in your offer? If not, you better get to A/B testing!

Create your professional education landing pages with Instapage today, and enjoy the features our designer-friendly software provides.

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