Get Them to Buy Now: 20 Sales Page Examples to Follow

Last updated on by in Landing Page Examples



The sale — it’s a marketer’s most coveted conversion.

All of the free ebooks you’ve offered, squeeze pages you’ve created, and the social media campaigns you’ve run have led to this one transaction. If you’ve managed to complete one, pat yourself on the back. You must have a great product, and you must have marketed it well.

You see, getting a visitor to download a free ebook or sign up for your newsletter is much easier than soliciting a sale. They’re no-cost, low-commitment conversions.

But getting them to press the “buy” button? That’s a different story altogether.

It requires they part with money they worked hard for — that they commit, often with no promise of a refund if they’re unhappy, to your product or service and the solutions you’ve guaranteed it will provide.

That means your offer is going to be highly scrutinized. And the more it’s scrutinized, the more persuasive you need to be.

That’s where sales pages come in.

What is a sales page?

A sales page, like all landing pages, is designed with one purpose in mind: to convert. Unlike all landing pages, that purpose is specifically to convince visitors to buy.

As such, they need to be extra convincing. That usually translates into longer pages, more social proof, a bunch of badges, and tons of testimonials. Take some tips from the following 20 sales pages to create a high-converting one of your own.

(Keep in mind, for shorter sales pages, we’ve shown the entire page. However, for longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss and some examples may be A/B testing their page with an alternate version than is displayed below.)

1. Live Off Your Passion

What they did well:

What could be tested:

2. Copyblogger’s “Authority” Program

What they did well:

What could be tested:

3. Mobe Limitless

What they did well:

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4. The Renegade Diet

What they did well:

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5. Social Triggers

What they did well:

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6. AdEspresso University

What they did well:

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7. Video Power Marketing

What they did well:

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8. Digital Marketer

What they did well:

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9. Mari Smith

What she did well:

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10. Brightpeak Financial

What they did well:

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11. Living Language

What they did well:

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12. Dr. Hyman’s Eat Fat, Get Thin

What they did well:

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13. Player by Keith Urban

What they did well:

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14. Beach Body 21-Day Fix

What they did well:

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15. Foodbabe Sugar Detox

What they did well:

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16. Tai Lopez

What they did well:

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17. Intentional Blog

What they did well:

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18. AWAI

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19. Write With Influence

What they did well:

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20. Empower Network

What they did well:

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Your turn

Which sales pages won you over? Did any convince you to buy? Did you spot any positive or negative features we missed?

Let us know in the comments, then get started creating a persuasive sales page in minutes with one of Instapage’s 100+ expert marketing templates.

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