25 of the Best Landing Pages on the Web

Last updated on by in Landing Page Examples



If you’re a writer, you might idolize Ernest Hemingway or Mark Twain.

If you’re a guitarist, maybe Eric Clapton or Jimi Hendrix.

But if you’re a landing page creator, you should probably look up to some of the brands that built the following 25 best landing pages.

Every one of them contains many of the 8 persuasive ingredients that make a great landing page (which you can read more about by clicking the following photo).

Below you’ll find numerous examples of catchy headlines, social proof, authority boosters, and many of the other elements that make an anatomically correct landing page. So pull out a pen and paper and prepare to take notes. You’re about to get schooled by the best.

25 of the best landing page examples you’ll find

(Note: For shorter pages, we’ve shown the entire page. For longer pages, we only displayed above the fold. You may need to click through to the page to see some of the points we discuss. Some sites A/B test their pages meaning you may be served an alternate version.)

1. Campaign Monitor

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2. Forbes Magazine

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3. Fortune Magazine

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4. Contently

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5. Moz Content

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6. IBM Marketing Cloud

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7. Salesforce

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8. Infusionsoft

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9. VWO

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10. Salesgenie

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11. Fiverr

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12. National University

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13. Aceable

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14. BrightInfo

What they did well:

The headline and sub headline convey a strong benefit.
The headline takes advantage of our desire to get something for nothing: “Double your website conversion without doing a thing.”
Company badges showcase the big-name clients that BrightInfo has worked with.
2-3 Sentence paragraphs and bulleted copy make this landing page easy to digest.
Testimonials complete withs, known companies, and results make these about as persuasive as a they get.
The minimalist footer won’t drive visitors off the page.

What could be A/B tested:

The logo is clickable, making it easy for prospects to escape from the page.
The “recommended content” button on the left margin drives people off this landing page with an alternate offer.

15. Foxtail Marketing

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16. SelectHub

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17. Twago

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18. iMeetLive

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19. Slide Genius

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20. Domo

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21. Tilden Tasks

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22. NetSuite

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23. Bridgeline Digital

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24. Capital Rehab Group

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25. Business Software

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How will you create your best landing page?

Which of these landing pages do you idolize? Which tips will you take? Which great landing pages did we miss?

Let us know in the comments, then begin creating your own landing page using one of Instapage’s 100+ fully customizable templates.

Show Me The Top 10 Landing Pages