New to Instapage: AdMap™ Syncs Google Ads to Unique Post-Click Experiences

Last updated on by Brandon Weaver in Post-Click Automation, Instapage Updates, Marketing Agency Tips

Digital advertisers spend too much time on manual processes tracking ads to post-click landing pages. Complex spreadsheets, copy-pasting from ad platforms…

It’s not a visual process either, making it more difficult to see the full funnel for your ad campaigns.

There has to be a better way. With AdMap™, you eliminate all that copy-pasting and enjoy a visual layout of your pre- and post-click stages. Before we get to that…

A little background

An overwhelming 98% of marketers agree that personalization advances customer relationships. When asked about their prospects, nearly 90% say they expect personalized experiences. Personalization is necessary for both brand and customer, but being able to provide it has proven challenging.

The Instapage mantra has always been “every ad deserves a unique and personalized post-click experience.” Meaning, 1:1 ad-to-page personalization. For digital advertisers that run dozens or even hundreds of ads, that scalability becomes intimidating quickly.

Earlier in 2019, Instapage announced the Personalization solution, which made Instapage the only platform that enables advertisers and marketers to create, personalize, and optimize post-click experiences at scale and dynamically serve the right experience to the right audience, all within a single, unified platform. This server-side dynamic audience targeting enabled Instapage to provide unique experiences without sacrificing page load speeds. With it, users inherit the sophisticated targeted already built-in to advertising platforms.

That set the stage for today’s two product announcements.

Postclick Dashboard

Available: Today with Google Ads

Until this week, when you logged into Instapage, you were taken to a list of your landing pages, and that made sense when the product was centered around building pages. Creating pages is not the goal, though. Pages are a means to an end.

The goal is higher conversions by being relevant. Therefore, the Instapage team needed to rethink how to convey both that value and the ideal state. With this in mind, the Postclick Score™ was created.

Your Postclick Score is the percentage of unique experiences you have compared to the quantity of Ad Groups + Ads you have:

Instapage is the only platform with Postclick Score functionality.

(Note: V1 Includes Google Ads, however, our roadmap includes all major networks to be added in 2020.)

Here, the dashboard shows you how close (or far away) you are to achieving 1:1 ad-to-page personalization.

Upgrade Here to Turn On Your Postclick Score

But, what good is a Postclick Score if you have no easy way to take action? That’s why we built AdMap,™ the world’s first visual ad-to-page mapping technology.

AdMap™

Available: Today with Google Ads

As an experienced PPC marketer, you know that you need message and audience-matched post-click experiences for your ads. But your current setup doesn’t allow contextual visualization and effective management of your advertising funnel, making it difficult to quickly identify which ads and audiences are missing a relevant post-click experience. It also doesn’t allow you to create, personalize, and optimize post-click landing pages as quickly as you do ads. The process takes too long or results in poorly designed landing page experiences that aren’t optimized for conversions.

All of that changes with AdMap:

With AdMap, advertisers can effortlessly ensure alignment between page experiences and ads with an intuitive point-and-click interface instead of manually inputting and tracking alignment with spreadsheets.

The new offering enables you to:

Instapage is the only platform with AdMap™ technology.

Upgrade Here to Turn On AdMap™

What this all means

With Postclick Dashboard and AdMap, marketers can, for the first time, automate the ad mapping, creation, personalization, and optimization of PPC ads to post-click landing pages, achieving 1:1 ad-to-page personalization quickly and at scale. Now marketers can use the Postclick Dashboard to evaluate their advertising funnel for ad-to-page relevancy and discover actionable conversion opportunities.

Postclick Dashboard and AdMap solidify Instapage as a vital part of the advertising funnel -- the post-click stage. By automating the post-click stage, PPC marketers can efficiently sync their ads with relevant post-click experiences and increase their advertising ROI.

Both products are available to Instapage Business and Enterprise plans. PPC and growth marketers with highly segmented, large-scale advertising programs will benefit most from AdMap.

Pain points and how AdMap solves them

Pain point #1: I don’t have the resources to create personalized experiences.
Solution: With the Instapage platform you can quickly create multiple experiences for the same page that can be attached to different audiences and served in real-time. Then effortlessly map your ads to the right personalized experience with an intuitive visual interface.

Pain point #2: I don’t have the tools to effectively manage the relationship between digital ads and landing pages.
Solution: AdMap enables you to contextually visualize your ad campaigns, determine where personalized post-click page experiences are needed, create and update pages to match the ads. This ensures effortless alignment between your landing pages and ads by using an intuitive point-and-click interface and two-way syncing between Instapage and your advertising network.

Pain point #3: I have so many ads and don’t know where to begin personalizing my post-click landing pages.
Solution: AdMap enables you to sync, visualize, and evaluate your advertising campaigns in Instapage, determine how many post-click page experiences you need, and create and update page experiences to match the ads.

Manage your ads & post-click experiences better today

Give every potential customer a delightful, personalized advertising post-click experience and reach your conversion goals faster by contextually visualizing your advertising funnel. Then, discover actionable conversion opportunities to guide you toward achieving 1:1 ad-to-page personalization, and effortlessly connect relevant post-click experiences to each ad and audience.

Get an Instapage AdMap™ demo today.

Turn More Ad Clicks into Conversions

Try the world's first Post-Click Automation™ solution today. Start a trial or schedule a demo to learn more about the Enterprise plan.