Make your tailored pre-launch page for Independent publishers

Empower Independent publishers with Instapage to deliver impactful pre-launch page experiences and boost conversions.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Boost results through landing page optimization
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Improve alignment across your creative team sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create an impactful pre-launch page for independent publishers

An effective pre-launch page is crucial for independent publishers seeking to maximize interest and engagement ahead of their launch. Instapage’s robust landing page templates help streamline this process, allowing you to craft a professional page that captivates your audience while aligning with your brand identity. These templates are designed to enhance your marketing strategy by incorporating conversion-focused layouts and customizable features tailored to your specific target audience.

Understand your target audience

To effectively make your pre-launch page, begin by identifying your primary audience. Knowing who you’re targeting—whether educators in the education vertical, tech enthusiasts in the Tech/SaaS sector, or marketers in the marketing and advertising field—allows you to tailor your messaging and content appropriately. This process will help improve engagement and conversion rates significantly.

  1. Define key demographics: Identify the age, gender, location, and interests of your audience to create relevant content.
  2. Analyze audience behavior: Use heatmaps and analytics to understand what content resonates with your users.
  3. Segment your audience: Create specific landing pages for different segments to provide personalized experiences.

Design your landing page

The next step in making your pre-launch page is the design phase. Opt for sleek, engaging layouts that reflect your brand’s ethos while keeping user experience in mind. With Instapage's library of conversion-focused templates, you can create stunning visuals without needing coding skills.

  1. Choose a compelling headline: Your headline should grab attention and clearly communicate the value of your forthcoming launch.
  2. Utilize dynamic text replacement: This feature allows you to personalize headings based on visitors’ search queries, increasing relevance.
  3. Implement AdMaps for targeted ads: Align your promotional campaigns with the landing page to boost conversions.

Optimize for conversion

Optimization is key when making your pre-launch page. Instapage’s built-in experimentation features facilitate A/B testing, which enables you to determine the most effective elements on your page. Continuous iteration based on these insights can drive higher conversion rates and engagement.

  1. Conduct A/B tests: Compare different versions of your landing page to identify the most effective approach.
  2. Monitor performance analytics: Use analytics dashboards to assess how well your page performs and what tweaks may be necessary.
  3. Incorporate feedback loops: Collect feedback from early visitors to refine your offer and improve user experience.

In summary, making your pre-launch page for independent publishers involves understanding your target audience, designing attractive landing pages, and optimizing them for better conversions. By utilizing Instapage’s powerful tools, you can enhance brand loyalty and trust while achieving your marketing goals effectively.

Ready to elevate your pre-launch strategy? Start creating your personalized landing page with Instapage today and harness the power of effective marketing.

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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See how to make your pre-launch page for independent publishers in action

Prelaunch is a significant phase filled with anticipation and anxiety for authors, especially when preparing for a book launch. This video, presented by Julie from Book Launchers, a self-publishing team, aims to guide authors through this period. Prelaunch refers to any activity occurring before the book's official launch, while presale denotes a time when the book can be purchased but is not yet available for reading. Traditionally published authors may experience a presale period lasting from 6 to 10 months or even a year. In contrast, self-publishing authors sometimes choose to bypass this stage. The focus is on leveraging this time effectively to enhance the book's impact and the author's brand, ensuring maximum reader engagement and profitability.

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