Make your tailored click-through page for Marketing copywriters

Empower Marketing copywriters with Instapage to deliver impactful click-through page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Boost results through landing page optimization
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Power up landing pages with AI Power up landing pages with AI sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Improve alignment across your creative team sidebar
Gliffy goes upmarket using Instapage for its paid social and content marketing campaigns
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Create an effective click-through page for marketing copywriters with Instapage

Crafting an engaging click-through page is essential for boosting conversions and enhancing customer trust. Instapage provides a powerful platform that empowers marketing copywriters to design landing pages efficiently, utilizing over 100 customizable layouts tailored for different industries such as Tech/SaaS, Education, and Financial Services. This guide walks you through the step-by-step process of developing high-performing landing pages that align with your marketing objectives in the USA.

Step 1: Choose the Right Template

Begin by selecting a template that resonates with your target audience. With Instapage’s library of conversion-focused layouts, you can find designs that suit various needs. Here are three key points to consider:

  1. Audience Alignment: Select layouts that appeal directly to your marketing segments, ensuring your message connects with users.
  2. Industry-Specific Designs: Utilize templates that cater specifically to sectors like Government or Marketing and Advertising to enhance relevance.
  3. Conversion Potential: Focus on templates known for high engagement rates, enabling effective call-to-actions.

Step 2: Personalize Your Content

Customization is crucial for maximizing engagement. Instapage allows you to create personalized experiences through dynamic text replacement and audience-specific content delivery. Implement the following strategies:

  1. Dynamic Text Replacement: Adjust wording based on visitor data, enhancing relevance and appeal.
  2. AdMaps for Alignment: Connect specific ads to tailored landing pages, ensuring consistency in messaging.
  3. Audience-Level Metrics: Utilize analytics tools to track performance metrics and optimize content accordingly.

Step 3: Optimize for Performance

Optimization is key to driving conversions. Use Instapage's built-in experimentation features to test different elements of your landing page. Consider these optimization practices:

  1. Conduct A/B Testing: Test different headlines or layouts to identify what resonates most with your audience.
  2. Utilize Heatmaps: Analyze visitor behavior on your pages to make informed adjustments.
  3. Analytics Dashboard: Regularly review your page’s performance metrics to inform future strategies.

By following these steps, you can effectively leverage Instapage to create landing pages that not only engage but also convert your target audience.

Optimize your landing page strategy with Instapage and empower your marketing campaigns today.

Ready to enhance your click-through pages? Start your journey with Instapage now and see the difference high-quality landing pages can make for your marketing efforts!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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See how to make your click-through page for marketing copywriters in action

See how to make your click-through page for marketing copywriters in action

In this video tutorial, the speaker discusses insights gained from a deep dive into advertising strategies for both B2B and B2C markets. They highlight receiving ads from a gym owner that they believe will not convert effectively. To help improve conversions, the speaker introduces a simple three-part formula specifically for fitness ads, emphasizing the importance of duration in promotions. They note that most fitness promotions are defined by a specific timeframe, such as 21 days, 42 days, 6 weeks, etc. This understanding forms a crucial element for crafting compelling ads that are more likely to generate revenue. The speaker aims to share headline strategies that consistently enhance ad effectiveness in the fitness industry.

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