Make a captivating black friday page that makes e-commerce platforms shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your e-commerce platforms.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Lemonade Stand scales output by streamlining efficiency with Instapage
Boost results through landing page optimization
Lemonade Stand scales output by streamlining efficiency with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Improve alignment across your creative team sidebar
Lemonade Stand scales output by streamlining efficiency with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

How to effectively create your black Friday page for e-commerce platforms using Instapage

Creating an engaging black Friday page is crucial for e-commerce success during the holiday season. With Instapage, marketers can effortlessly design landing pages that not only capture attention but also drive conversions. This guide walks you through the step-by-step process of building a compelling black Friday landing page that amplifies brand trust and increases customer loyalty.

Step 1: Choose the Right Template

Selecting a template that resonates with your brand identity is the first step in crafting a successful landing page. Instapage offers a library of over 100 conversion-focused layouts tailored for e-commerce platforms. Ensure your selected template reflects the urgency and excitement of black Friday to captivate your audience.

  1. Utilize high-quality images: Showcase your products with engaging visuals that grab attention.
  2. Incorporate bold headlines: Create urgency with striking headlines that highlight limited-time offers.
  3. Make navigation seamless: Ensure customers can easily navigate to product sections and checkout.

Step 2: Optimize for Conversions

Once you've chosen your template, optimization is key. Use Instapage's built-in heatmaps and A/B testing features to understand visitor behavior and refine your page accordingly.

  1. Set clear calls-to-action: Use persuasive language that prompts action, such as 'Shop Now' or 'Grab the Deal'.
  2. A/B test different versions: Experiment with different headlines, images, and CTA placements to see what works best.
  3. Use urgency: Highlight limited-time offers to create a sense of urgency that compels visitors to act.

Step 3: Personalize the Experience

Tailoring content to match your audience's preferences enhances engagement. With dynamic text replacement and AdMaps, ensure your black Friday page aligns with specific demographic segments.

  1. Use audience segmentation: Create unique landing pages for various customer groups based on their interests.
  2. Leverage data tools: Track behavior to identify which messages resonate most with your audience.
  3. Customize offers: Present tailored deals based on past purchases or browsing history.

By following these steps, marketers can leverage Instapage to create a high-performing black Friday landing page that drives conversions and enhances customer loyalty.

A strong black Friday campaign begins with a captivating landing page. Start building yours today to maximize your holiday sales.

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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See how to make your black friday page for e-commerce platforms in action

In this tutorial, the speaker shares his top strategy for Black Friday and Cyber Monday (BFCM) based on four years of experience, including a highly successful application for clients over the past three years. He recounts presenting this strategy at Jeremy Haynes' Q4 Mastermind in Miami in 2022, where attendees ranged from generating hundreds of thousands to ten million dollars monthly. The speaker plans to walk through an updated version of the slideshow used in 2022, detailing the strategy step by step. He reflects on his first client from BFCM 2019, illustrating the importance of preparation in successfully running a promotion, where a simple '20% off' was the only strategy deployed, demonstrating the effectiveness of straightforward tactics during this crucial sales period.

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