You’ve Never Seen A Landing Page Guide Like This Before

Why should you read this guide?

Last updated on August 17, 2017
Learn the true definition of a landing page, what most marketers get wrong about it, and why common misconceptions are killing your conversion rates.
Find out how a landing page can boost the conversion rate of nearly any campaign, and why one specific type of promotion should not be run without one (hint: you’ll drain your budget fast).
Uncover the secrets to creating a high-converting landing page with examples from real, professional landing pages built by some of the world’s leading brands.
Educate yourself on each element of a persuasive landing page with insights from expert studies and design specialists.
Discover the numerous types of landing pages at your disposal, and which will best accomplish the goal of your campaign.
Sort through real-life case studies that showcase conversion-boosting techniques used by the industry’s leading testers and designers.
Choose a Chapter
chapter 1

What is a Landing Page?

Chances are, a landing page isn’t what you think it is. In this chapter, learn what really makes a landing page, and why businesses that create more of them are more successful.
chapter 2

Why Every Promotion Needs Its Own Landing Page

There are two specific benefits landing pages provide that other web pages don’t. This chapter will divulge what those are by explaining key terms like “conversion ratio” and “message match,” and detail how any campaign can boost conversions with a landing page.
chapter 3

Campaigns That Benefit From Targeted Landing Pages

Some campaigns can benefit from a targeted landing page, while others should not be run without one. In chapter 3, learn the type of promotions that can’t perform to their potential without a landing page, along with the techniques marketing leaders are using to lure prospects into their marketing funnel.
chapter 4

The Anatomy of a Landing Page That Converts

Converting a visitor takes the cooperation of many persuasive landing page elements. In this chapter, find out what those are, and how to create them with the help of insight from design experts and professional psychologists.
chapter 5

How Experts Arrange Landing Pages That Convert

Arranging a landing page is like completing a puzzle. Knowing which elements to include in your design isn’t enough; you need to understand how to lay them out, too. In this section, you’ll learn the art of capturing attention with a century-old psychological concept, and how to guide your visitors to a CTA by creating a visual hierarchy.
chapter 6

How to Pick the Best Type of Landing Page for Your Campaign

There’s more than just one type of landing page, and each has its own strengths. The one you choose will be based on what you’re trying to accomplish. In this chapter, learn how to pick a page type that aligns with your campaign’s conversion goal, and how to create pages faster than ever before.
chapter 7

Recap

Chapters 1 through 6 contain all the information you need to know to build a high-converting landing page, and that’s a lot. In chapter 7, refresh your memory with an easy-to-read tip sheet featuring all the guide’s most valuable takeaways before you build your best landing page yet.