Make your tailored black friday page for Category managers

Empower Category managers with Instapage to deliver impactful black friday page experiences and boost conversions.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Boost results through landing page optimization
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Improve alignment across your creative team sidebar
Zero In maximizes Google Ads campaign performance for clients by 34% using Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your black friday page for category managers with Instapage

As businesses gear up for Black Friday, it’s vital for category managers to create impactful landing pages that resonate with their audience. Instapage provides a flexible platform that enables marketers to efficiently build and optimize high-converting landing pages without the need for coding. Leveraging our unique features can significantly enhance your Black Friday promotions, driving customer engagement and boosting conversion rates.

Step 1: Identify your target audience

Before diving into design, define who your audience is. Research customer personas relevant to your industry, such as those in business services, technology, or financial services. Understanding your audience will guide the tone of your content and the overall design of your Black Friday page.

  1. Understanding demographics: Knowing age, gender, location, and interests helps tailor content.
  2. Behavioral insights: Analyze past purchase behaviors to predict what deals will resonate.
  3. Audience segmentation: Create segments for targeted ad campaigns and personalized experiences.

Step 2: Choose high-converting templates

Selecting the right template is crucial for making your Black Friday page eye-catching and effective. Instapage offers over 100 conversion-focused layouts that empower you to select a design that best aligns with your branding and campaign objectives.

  1. Responsive design: Ensure your landing page adapts to mobile devices, maximizing reach.
  2. Clear call-to-action (CTA): Place your primary CTA above the fold to drive immediate engagement.
  3. Engaging visuals: Use compelling images and dynamic content to capture attention.

Step 3: Optimize with A/B testing

Once your Black Friday landing page is up, it’s essential to optimize it for performance. Utilize Instapage’s built-in A/B testing features to compare different versions of your page and choose the most effective one. This will help to refine elements such as headlines, images, and CTAs.

  1. Heatmaps: Use heatmap analytics to understand where users click and how they navigate your page.
  2. Audience analytics: Monitor metrics at a granular level to see how different segments engage with your content.
  3. Continuous iteration: Make data-driven adjustments to improve conversion rates over time.

Creating an effective Black Friday page involves more than just appealing design; it requires continuous optimization and understanding your audience.

To maximize conversions, leverage Instapage's powerful features tailored for dynamic personalization based on user segmentation.

Ready to transform your Black Friday landing page? Start using Instapage today and unlock the potential of tailored marketing strategies for your business!

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Kerry Vadey, leader of academy enablement at WNS Denali, discusses enhancing category management in procurement. Category managers serve as crucial connectors within the procurement ecosystem, aligning procurement strategies with the company's vision and objectives to generate genuine business value, beyond mere savings. This role demands mastery of diverse skills to effectively develop, communicate, and implement category plans. Good category managers must excel in various aspects, acting as strategic business partners for both internal and external stakeholders. They are responsible for ensuring that procurement functions mature and sustain strategically, marking their significant role in supporting procurement organizations.

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