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Make your long-form landing page designed for small teams
Instapage empowers your small teams to cut costs, boost conversions, and provide impactful landing page experiences that resonate with your audience.
Build landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Increase conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Boost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Make the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Optimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Secure your business data
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.










Create your long-form landing page for small teams with Instapage
Building a long-form landing page is critical for small teams looking to increase conversions. Instapage offers a powerful platform that enables marketers to create tailored experiences that cut costs and elevate engagement. With our intuitive page builder and over 100 customizable layouts, you can easily craft landing pages that resonate with your target audience.
Understanding the Importance of Long-Form Landing Pages
Long-form landing pages serve as effective tools in marketing strategies for small teams in various sectors such as tech, education, and financial services. They provide ample space for storytelling, comprehensive information, and lead capture, making them ideal for complex offers.
- Enhanced storytelling: Use long-form content to delve deeper into your product's benefits and success stories.
- Improved lead capture: Capture more detailed information from potential customers with embedded forms.
- SEO advantages: Longer content tends to rank better in search engines as it allows for higher keyword density and relevance.
Steps to Create Your Long-Form Landing Page
Creating your long-form landing page with Instapage is straightforward. Follow these three steps:
Step 1: Choose the Right Template
Start by selecting a template that aligns with your branding and goals. Instapage provides a wide range of options to jumpstart your design.
- Select a conversion-focused template that fits your industry.
- Customize colors and fonts to match your brand identity.
- Ensure the layout supports your key messages and calls-to-action.
Step 2: Optimize Content for Engagement
It’s essential to tailor the content to your audience's needs. Personalization can significantly boost your conversion rates.
- Utilize dynamic text replacement to customize headlines for different segments.
- Incorporate engaging visuals, such as videos or infographics, to break up text and retain interest.
- Focus on clear calls-to-action throughout your long-form landing page.
Finalizing your landing page is just as important as the content. Ensure everything looks great and functions correctly.
Leverage Instapage’s built-in collaboration features to gather feedback from your team, and make your landing pages more effective. Get started today with Instapage and enhance your marketing efforts with a compelling long-form landing page!
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Increase conversions with content that aligns with your ads and audiences
Achieve maximum ROI by scaling your marketing initiatives
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Leading the way in building high-performing landing pages
FAQs
What is a long-form landing page?
A long-form landing page is a dedicated web page that provides extensive information about a specific product or service, allowing brands to tell a detailed story to potential customers.
How does Instapage help create a long-form landing page?
Instapage offers a user-friendly interface with over 100 customizable templates that allow marketers to build landing pages rapidly, incorporating essential elements like videos, testimonials, and dynamic text.
What are the key features of an Instapage long-form landing page?
Key features include A/B testing, heatmaps for behavioral insights, dynamic content personalization, collaboration tools for team feedback, and an analytics dashboard to track performance.
Why is Instapage a good choice for creating long-form landing pages?
Instapage empowers teams to create professional-looking landing pages quickly without needing coding skills while optimizing for conversions with robust analytics and customization options.
What are the benefits of using Instapage for a long-form landing page?
Benefits include increased conversion rates, enhanced user engagement through personalized content, and cost reductions in page creation and maintenance.
What to consider when choosing a long-form landing page template?
Consider alignment with your brand, ease of customization, mobile responsiveness, and the template's track record for driving conversions within your industry.
What are common challenges and solutions related to long-form landing pages?
Common challenges include long load times and losing visitors due to excessive content. Solutions involve optimizing images, using engaging headings, and breaking text into digestible chunks.
How does Instapage address issues related to long-form landing pages?
Instapage addresses these issues with performance monitoring tools, mobile-optimized templates, and easy-to-use editing features that help maintain viewer engagement.
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People also ask about Create your long-form landing page for small teams
What is a long copy landing page?
post-click landing page copy is the primary element on long pages. Its the copy that takes up the most room and explains the offer in detail before asking visitors to complete a form so that there are no unanswered questions in their mind.
How do I create a long-form landing page?
What to include in long-form landing pages A compelling headline. Focus on explaining how your product will help the customer. Sub-headline. Explain the punchy claim you make in the headline. Visuals (video and images). Social proof. Strong copywriting. Regular CTAs. FAQ section (if needed).
What is a long landing page size?
What size is a landing page? The recommended landing page size is 940 960 pixels, which works for the majority of different screen sizes. Moreover, any landing page content within the 720-pixel height should display properly on the screen upon page load.
What is the difference between short form landing page and long-form landing page?
A long-form sales page still has the same purpose as a short-form sales pageto convince someone to buybut includes much more written content. The tricky thing about long-form sales pages is that they can very easily be used incorrectly, leaving an overwhelmed and frustrated audience who will disengage and click away.
What is a short copy landing page?
Typically the goal of short form landing pages is to entice visitors to download your premium content. Short- form pages are ideal when you are offering a free resource, like a case study , eBook, email newsletter, or other low commitment action that wont cost a visitor anything but some information to take action.
How do I create a landing page for my small business?
Heres a step-by-step checklist for how to create your landing page: Select a landing page template. Give your landing page a name. Add your unique content. Include striking images. Choose a relevant domain name. Make sure all your links and CTAs are working. Complete your meta description and SEO title. Publish!
How much copy should a landing page have?
If you want your landing page to rank on Google, it should be at least 300 words. However, theres no ideal word count. The best way to determine the length of your landing page copy is to experiment and see which length converts best.
Can a landing page be long?
How long should a landing page be? Theres no right length for sales or landing pages. However, while they should still be at least 300 words (like other standard pages) from an SEO point of view, its only logical to have much longer landing pages.