- Home
- Functionalities
- Landing Page Software Features
- Landing page speed test
Make your landing page with A/B testing capabilities: Streamline your processes
Create your landing page with A/B testing capabilities and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.
Build landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Increase conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Boost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Make the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Optimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Secure your business data
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.










Landing page testing: Your ultimate how-to guide
Looking to build a landing page with A/B testing capabilities, but don’t have much experience or on a tight budget? Instapage is your go-to platform for creating stellar landing pages and allowing you to turn curious clicks into committed leads or expanding your subscriber list.
Featuring a user-friendly interface and offering a great deal of flexibility and customization, our platform gets your products or services in front of your intended audience. With Instapage, you can go live with a website swiftly without investing in expensive resources or learning how to code. And here’s how.
Follow along with our step-by-step instruction to make a landing page with A/B testing capabilities
- Utilize your Google account or sign in directly.
- In your Dashboard, click Create Page > Choose the page type.
- Hit the blank type option to set up your page from the ground up or select from numerous templates if you need a place to start.
- Give a name to your page > hit Edit Design and personalize the layout and components using a website builder. Add catchy visuals and text.
- Design and add various forms for your objectives. Set up lead notifications, routing, and post-submission confirmations.
- Set up and run A/B testing to determine the most efficient design and win more sales opportunities. Supervise user behavior with heatmaps and review vital metrics for insights.
- Preview the landing page for final checks. Publish it to your preferred domain or platform for user access.
Whether you own a small business, create artwork that could benefit from more attention, or just need to promote your solutions, publishing a website is a tried-and-tested way to get your products or expertise in front of your target audience and make your brand more visible.
Don’t wait another minute. Create a landing page with A/B testing capabilities now. Try Instapage!
Get more out of Create your landing page with A/B testing capabilities
Improve your Quality Score with quick load technology for landing pages
Increase conversions with content that aligns with your ads and audiences
Achieve maximum ROI by scaling your marketing initiatives
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Leading the way in building high-performing landing pages
Frequently asked questions about b testing processes
How can I benefit from Instapage?
Instapage is a straightforward service that enables digital marketers and SMBs across industries to rapidly and professionally develop web pages for many different marketing campaigns. When you sign up for Instapage, you get access to user-friendly and powerful website creation and optimization tools collected within a single platform. Instapage enables you to accelerate the website building process and minimize the costs associated with visibility optimization to increase your conversions and gain more leads to your campaign.
What is the best way to make a landing page with A/B testing capabilities?
Instapage is the ideal option for all businesses and individuals. Organizations looking to launch a specific marketing campaign with greatest efficiency can simply create an account and test its capabilities for 14 days, completely free of charge. You’ll not only be able to create a landing page with A/B testing capabilities without hassles but also launch experiments for your campaign, track and increase conversion rates, and much more.
How long does it take to build a landing page with A/B testing capabilities?
It depends on your understanding of the platform and the complexity of your design. You can develop everything from scratch, although it may take more time. However, with a clear idea, custom visualization materials, and ready-made templates provided by Instapage, anyone can make a landing page with A/B testing capabilities within hours. Utilize the Help option to get valuable recommendations at each stage of your work to complete it faster, or contact our support via the Live chat in case of any difficulties.
What integrations does Instapage provide?
Instapage provides numerous software integration options to help you reach the highest-converting results. You can connect it with widely used CRM systems (like Salesforce), email marketing tools, marketing automation, analytics, ad apps, etc. Check the pricing page to find out which integrations are included in your subscription plan, or contact our team if you need to connect your account with a custom application to achieve your goals.
See increase page speed for mobile feature in action
Ready to skyrocket conversions?
Supercharge your ad campaigns with high-performing landing pages.
Get started

Related features to landing page testing online
People also ask about landing page a
How do you write a test case for a landing page?
Heres what a typical landing page testing process looks like: Using customer and analytics data to identify which elements need to be improved on the landing page. Building a clear hypothesis to showcase what needs to be changed in the elements like color, text, position, etc.
What is a B testing in design?
A/B testing in UX is a quantitative research method of determining which design or content performs best with your intended user base. Also known as split testing, A/B testing presents two variations of a design to an audience and measures which actions they take (or do not take). What is A/B testing in UX? - Designlab designlab.com ux-glossary what-is-a-b-testing- designlab.com ux-glossary what-is-a-b-testing-
How is a B testing used in website design?
A/B testing, also known as split testing, refers to a randomized experimentation process wherein two or more versions of a variable (web page, page element, etc.) are shown to different segments of website visitors at the same time to determine which version leaves the maximum impact and drives business metrics.
How do I run a B test on my website?
To run an A/B test, you need to create two different versions of one piece of content, with changes to a single variable. Then, youll show these two versions to two similarly sized audiences and analyze which one performed better over a specific period (long enough to make accurate conclusions about your results).
Why might a company use a B testing on their website?
A/B testing allows individuals, teams and companies to make careful changes to their user experiences while collecting data on the impact it makes. This allows them to construct hypotheses and to learn what elements and optimizations of their experiences impact user behavior the most. What is A/B testing? With examples - Optimizely Optimizely optimization-glossary Optimizely optimization-glossary
How to do ab testing with landing pages?
Randomly assign half your landing page visitors to the original version and the other half to the modified version. Let the test run until you have an adequate sample size and compare the data from both versions of the page to see if your changed landing page had a positive or negative impact on your conversion rate.
What are the advantages of a B testing for this website?
A/B testing points to the combination of elements that helps keep visitors on site or app longer. The more time visitors spend on site, the likelier theyll discover the value of the content, ultimately leading to a conversion. What Is A/B Testing The Benefits Of It? - BrightEdge brightedge.com glossary benefits-recom brightedge.com glossary benefits-recom
What is a typical use of a B testing?
An A/B test helps determine which of two different assets performs better. A/B tests are used to optimize marketing campaigns, improve UI/UX, and increase conversions. There are multiple versions of A/B tests for testing individual pages, multiple variables, and entire workflows and funnels. What is A/B Testing? How it Works and When to Use It - Amplitude amplitude.com blog ab-testing amplitude.com blog ab-testing