Create your data-driven social networking site

Tips for building a data-driven company Define and examine goals with data. Enable everyone at your company to use data daily. Set company direction and strategy using data. Act on predictions of the future. Create analyses with diverse groups of people. Make all decisions with an evidence-based culture.

5 steps to creating data-driven content Figure out your content angle. The first step to incorporating data into your content is figuring out your content angle. Conduct research. Understand what your audience wants. Make it easy to understand. Use visuals.

This rule says that for every six posts you create on your social media channels, four posts should entertain or educate, one post should be a soft sell and one post should be a hard sell. Letʼs take a closer look at how you might use the 4-1-1 rule.

The 4-1-1 rule is a simple rule of thumb where the phasing of the type of posts you share is important. Suppose you make six posts, then the sharing frequency is as follows; - 4 messages from external sources aimed at sharing knowledge. - 1 personal message. - 1 commercial message.

Think of it as the golden ratio of social media content. Of course, you donʼt need to share the different content types in any particular order. Just make sure that for every six times you post, there are four curated pieces, one original piece, and one promotional piece.

Behavioral scientists have long studied the ideal praise-to-criticism ratio. For students, that ideal ratio is 4:1. In other words, for each bit of negative feedback, there should be a minimum of four positive comments to balance it out.

What do companies do with this data? Social media platforms use data to analyze the market, show targeted ads, tailor services and recommend posts. Dislikes and likes can also help shape a userʼs social media portrait.