Make your tailored black friday page for Sales specialists

Empower Sales specialists with Instapage to deliver impactful black friday page experiences and boost conversions.

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Build landing pages Build landing pages Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results Boost results Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Build landing pages Build landing pages Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign Maximize campaign Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing Power up landing Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across Improve alignment across Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Build landing pages that get results
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Boost results through landing page optimization
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Improve alignment across your creative team sidebar
Autopilot exceeds conversion goals and cuts CPC in half with personalized landing pages
Build landing pagesBuild landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost resultsBoost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Build landing pagesPersonalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaignMaximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landingPower up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment acrossBuild landing pages that get results
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Create your black friday page for sales specialists with Instapage

Creating a compelling Black Friday landing page is crucial for sales specialists looking to drive conversions during the holiday shopping season. By leveraging Instapage’s intuitive platform, marketers can build engaging, conversion-focused landing pages without the need for technical expertise. Instapage's robust features enable seamless page creation, ensuring that you capture the attention of your audience with the right messaging and visuals.

Step 1: Choose the Right Template

Selecting the right landing page template is the first step in creating a successful Black Friday campaign. With over 100 conversion-optimized layouts available, you can easily find a design that resonates with your target audience.

  1. Consider your audience's preferences: Tailor your page design based on the tastes and interests of your audience in the Business Services or Marketing sectors.
  2. Highlight key promotions: Use prominent sections to showcase discounts and limited-time offers that prompt immediate action.
  3. Incorporate brand elements: Ensure your landing page reflects your brand's aesthetics to build trust and recognition.

Step 2: Customize Your Content

After choosing a template, the next step is to personalize the content to align with the goals of your Black Friday campaign. Use dynamic content strategies to target specific segments of your audience effectively.

  1. Utilize dynamic text replacement: Tailor your headlines and copy to match the user’s location and preferences for a more personalized experience.
  2. Include strong calls to action: Use action-oriented phrases that encourage potential customers to engage, such as 'Shop Now' or 'Grab Your Discount Today!'
  3. Add social proof: Showcase customer testimonials or ratings to enhance credibility and motivate purchases.

Step 3: Optimize for Conversions

Optimization is vital in maximizing the effectiveness of your Black Friday landing pages. Leverage Instapage’s built-in tools to analyze user behavior and improve your page based on A/B testing results.

  1. Conduct A/B tests: Experiment with different headlines, images, and layouts to see which variations drive the highest conversions.
  2. Use heatmaps: Analyze user interactions to identify areas that may need redesign for better engagement.
  3. Set up performance tracking: Use Instapage’s analytics dashboard to measure key metrics like bounce rate and conversion rate effectively.

Following these steps will position your Black Friday page for success, leading to an increased conversion rate.

To make the most out of your campaign, start building your landing pages today.

If you're ready to take your marketing efforts to the next level, sign up for Instapage and create your Black Friday page now!

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See how to create your black friday page for sales specialists in action

To set up Black Friday and Cyber Monday deals, start at least a week in advance. In Seller Central, navigate to Advertising > Prime Exclusive Discounts and click on 'Create Discount'. Assign a name and choose whether to apply a Black Friday discount, a Cyber Monday discount, or both; selecting both will automatically fill in the dates. New this year, discounts will be active throughout the entire weekend, from Black Friday to Cyber Monday. If you prefer varying discounts for each day, create separate entries. After saving your discount, you can add products either manually or via an upload file. For uploads, download the sheet file, fill in required details such as SKU, percentage off, dollar amount off, or fixed price, and complete the setup.

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