Make a captivating black friday page that makes online marketplaces shine

Instapage helps you reduce costs, increase conversions, and deliver relevant experiences for your online marketplaces.

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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Boost results through landing page optimization
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Improve alignment across your creative team sidebar
Lattice increases advertising conversion rates by 41% after partnering with Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Create your Black Friday page for online marketplaces with Instapage

Creating a compelling Black Friday landing page is crucial for maximizing your online sales during the holiday season. With Instapage's user-friendly platform, marketers in business services, tech, and education can build engaging pages that encourage conversions without needing any coding skills. Instapage's extensive library of over 100 customizable templates ensures your Black Friday promotions stand out.

Step 1: Choose the right template

Start by selecting a template that aligns with your Black Friday campaign goals. Instapage offers a variety of conversion-focused designs tailored for diverse industries including marketing and advertising, making it easier for you to capture your audience's attention.

  1. Conversion-friendly layout: Ensure the template features prominent call-to-action (CTA) buttons that guide users toward the desired action.
  2. Mobile optimization: Verify that the template is responsive for mobile users, as a significant portion of shoppers will browse on their phones during Black Friday.
  3. Customization capabilities: Pick a design that allows for easy modification, enabling you to seamlessly integrate your unique branding elements.

Step 2: Optimize your page for conversions

Once you've selected a template, the next step is to optimize your page's content for best conversion rates. Utilize Instapage's built-in experimentation features and detailed heatmaps to analyze user behavior on your page.

  1. A/B Testing: Set up A/B tests for various headlines and images to determine which elements resonate most with your visitors.
  2. Heatmaps: Review heatmap data to see where users click and scroll the most. Adjust your layout based on this valuable feedback.
  3. Analytics dashboard: Use the dashboard to track conversion rates and make data-driven decisions throughout your Black Friday campaign.

Step 3: Personalize the user experience

Giving your visitors a personalized experience can significantly improve engagement and conversion rates. Instapage allows dynamic text replacement which aligns your landing content with users’ expectations based on their search queries.

  1. Dynamic Ads: Connect specific ads to targeted pages using AdMaps, ensuring that users receive content relevant to their previous interactions.
  2. Audience segmentation: Utilize data tools to tailor your content for different audience segments. This approach can increase customer loyalty and brand trust.
  3. Real-time collaboration: Leverage collaboration features to communicate with your team and stakeholders to refine landing page details instantly.

With these steps, your Black Friday page can significantly enhance your sales figures and customer engagement. Remember to continually assess performance and make adjustments as needed to keep up with trends and user expectations.

Ready to harness the power of Instapage this holiday season? Start creating today for a successful Black Friday campaign that positions your brand ahead of the competition!

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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See how to create your black friday page for online marketplaces in action

In this tutorial, Doc Williams outlines four essential steps for creating a Marketplace in 2023. He emphasizes the importance of identifying your 'why'—the motivation behind creating the Marketplace. Understanding your purpose is crucial as developing a Marketplace can be challenging and requires thoughtful planning. Williams encourages creators to consider their existing networks or communities and how they can connect them to job opportunities. Highlighting that the process demands time and effort, he advises against a haphazard approach. The video concludes with a discussion on various platforms suitable for building a Marketplace, ensuring viewers are well-equipped for the task at hand.

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