Make your tailored black friday page for Account directors

Empower Account directors with Instapage to deliver impactful black friday page experiences and boost conversions.

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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Boost results through landing page optimization
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Power up landing pages with AI Power up landing pages with AI sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Improve alignment across your creative team sidebar
Instapage helps Evolve boost conversion rates up to 89% across Facebook and Google
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Create your Black Friday page for Account directors

Creating a Black Friday landing page is essential for Account directors aiming to maximize conversions during the holiday shopping season. Instapage offers a flexible and user-friendly approach to building landing pages that engage audiences effectively. Utilize over 100 conversion-focused templates and Instablocks, allowing you to create tailored, impactful experiences that resonate with your audience.

Understand your audience

The first step in creating an effective Black Friday page is to deeply understand your target audience. What are their needs, preferences, and pain points? Knowing your audience will help you craft content that speaks directly to them. Consider market segments like Business Services, Marketing and Advertising, and Financial Services that typically respond well to targeted campaigns.

  1. Identify Buyer Personas: Develop specific profiles representing your core audience to tailor messages effectively.
  2. Analyze Customer Behavior: Utilize heatmaps and analytics to track how users engage with past campaigns.
  3. Segment Your Audience: Create distinct messaging for different audience groups using dynamic content.

Design your landing page

Once you understand your audience, it's time to design your landing page. The layout should be visually appealing while optimizing for conversions. Instapage provides multiple A/B testing options to analyze what elements work best.

  1. Utilize High-Impact Visuals: Use images, videos, and graphics that align with your messaging and entice visitors.
  2. Craft Persuasive Copy: Highlight offers, benefits, and calls-to-action (CTAs) that compel users to take action.
  3. Incorporate Trust Signals: Use testimonials, reviews, and security badges to build credibility and trust.

Optimize for performance

Optimization is crucial for any Black Friday campaign. Use Instapage's built-in experimentation tools to implement A/B tests and understand which elements drive conversions.

  1. Monitor Key Metrics: Keep an eye on conversion rates, bounce rates, and engagement levels using Instapage's analytics dashboard.
  2. Iterate Based on Data: Use insights from your metrics to make informed changes to improve performance continuously.
  3. Ensure Mobile Responsiveness: Optimize your landing page for mobile devices since many shoppers will browse from their smartphones.

By following these steps, Account directors can create compelling Black Friday landing pages that not only attract but also convert visitors effectively.

Ready to elevate your Black Friday campaigns? Start building engaging landing pages with Instapage today and watch your conversions soar!

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See how to create your black friday page for account directors in action

To set up Black Friday and Cyber Monday deals, initiate the process at least a week in advance in Seller Central by going to Advertising and selecting 'Prime Exclusive Discounts'. Click 'Create Discount', assign a name, and choose either 'Black Friday Discount', 'Cyber Monday Discount', or both, which will automatically set the dates for the promotion. This year, the discount will run continuously from Black Friday through Cyber Monday. If you prefer different discounts for each day, create separate entries. To add products, click 'Save and Add Products' and select from two options for adding details: entering them directly or using a file upload. If using the latter, download the provided sheet file to manage SKUs, percentage off, dollar amounts off, or fixed pricing easily.

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