Make your pricing page specifically for Procurement professionals

Instapage empowers Procurement professionals to reduce costs, increase conversions, and deliver relevant landing page experiences.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Boost results through landing page optimization
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Power up landing pages with AI Power up landing pages with AI sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Improve alignment across your creative team sidebar
Paramount Digital boosts client conversion rates by 3x using PPC landing pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your pricing page for Procurement professionals with Instapage

Creating a pricing page that resonates with procurement professionals is essential for optimizing your landing page strategy. Instapage's platform provides marketers with a flexible, user-friendly solution that allows for quick creation and customization of landing pages without requiring developer skills. Our extensive library of over 100 conversion-focused layouts, including Instablocks, enables you to craft tailored pricing pages effectively.

Understanding Procurement Needs

Procurement professionals look for clarity, value, and customization in pricing pages. It's crucial to understand their unique pain points and objectives. You can address these by providing clear pricing structures, transparent information on features, and emphasizing savings and ROI. Personalization is critical; Instapage allows for dynamic content adjustments based on audience segments, enhancing the overall user experience.

  1. Clarity: Ensure your pricing page clearly communicates how pricing tiers correspond to different service levels.
  2. Value Proposition: Highlight the cost-saving benefits of your services for procurement professionals.
  3. Customization Options: Allow users to see tailored solutions that meet their specific procurement needs.

Building Your Pricing Page Step-by-Step

To effectively build your pricing page, follow these structured steps:

  1. Choose a layout: Start by selecting a layout that aligns with your message. Instapage offers a variety of designs specifically optimized for conversion.
  2. Add dynamic content: Utilize Instapage’s personalization features to insert dynamic text that reflects the unique aspects of your offering.
  3. Incorporate analytics: Integrate tracking tools to monitor user behavior on your pricing page and adjust your strategies based on real-time data.

Optimizing for Conversions

Once your pricing page is set up, it's vital to focus on conversion optimization. This involves analyzing user interactions and adjusting your page layout and content based on insights obtained through Instapage's analytics dashboard.

  1. A/B Testing: Use built-in A/B testing capabilities to identify which elements of your pricing page perform best.
  2. Heatmaps: Implement heatmap analytics to visualize where users spend the most time, allowing for informed adjustments.
  3. Feedback Loop: Create a system for gathering user feedback to continually improve the pricing page experience.

Implementing these strategies ensures that your pricing page not only attracts leads but also converts potential customers effectively.

In conclusion, leveraging Instapage to build your pricing page for procurement professionals empowers you to deliver tailored, high-converting landing page experiences. Start creating today to maximize your customer engagement and conversion rates.

Reach out to Instapage today to learn how our platform can transform your pricing page strategy, allowing you to connect more effectively with procurement professionals and enhance your overall digital marketing efforts.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to build your pricing page for procurement professionals in action

See how to build your pricing page for procurement professionals in action

In today's tutorial, Stephanie from Thrive Themes demonstrates how to create a conversion-boosting pricing page using their latest landing page templates. The pricing page includes features such as a pricing table, buttons for redirecting visitors to specific sections, and essential conversion elements. The video showcases a hypothetical online course titled 'Click Journalist' and discusses its original sales page, which consists of a compelling heading, call to action, course details, countdown timer, testimonials, a video, and a money-back guarantee. The tutorial emphasizes connecting this pricing page to an existing sales page through linked buttons for optimal visitor engagement.

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