Make your tailored long-form landing page for Web developers

Empower Web developers with Instapage to deliver impactful long-form landing page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Boost results through landing page optimization
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Power up landing pages with AI Power up landing pages with AI sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Improve alignment across your creative team sidebar
Unitrends increases its lead count by 154% while cutting ad spending with Google Ads pages
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your long-form landing page for Web developers

Building a long-form landing page is essential for engaging your audience and maximizing conversions. Instapage's user-friendly platform allows marketers to create tailored experiences that captivate users while saving time and resources. With a rich library of over 100 conversion-focused layouts, you can easily develop pages that align with your brand’s voice and goals.

Understanding the Importance of a Long-Form Landing Page

A long-form landing page provides ample opportunity to present detailed information about your offerings. This format can significantly enhance user engagement and promote deeper understanding—two factors critical for driving conversions.

  1. Increased engagement: Users are more likely to spend time on pages that provide comprehensive information.
  2. SEO advantage: Longer content can improve your search engine rankings, making it easier for potential customers to find you.
  3. Enhanced storytelling: A long-form format allows you to craft a compelling narrative that resonates with your target audience.

Step 1: Define Your Audience

Identify who you are targeting with your long-form landing page. Understanding your audience's demographics, interests, and pain points will shape your messaging and design.

  1. Research your ideal customer profiles to tailor content for various segments within Marketing Services, Tech/SaaS, Education, and more.
  2. Utilize data tools to assess audience behavior and preferences for personalized experiences.
  3. Leverage feedback from stakeholders to refine your approach and ensure alignment with audience expectations.

Step 2: Craft Your Content

Content is the heart of your landing page. Focus on delivering value, using clear and concise messaging tailored to your audience’s needs.

  1. Utilize dynamic text replacement to personalize content and increase relevance.
  2. Incorporate heatmaps and analytics to inform your content strategies based on user interaction.
  3. Use A/B testing features to refine headlines, images, and CTA placements for optimal performance.

Step 3: Optimize and Launch

Before going live, ensure your long-form landing page is optimized for conversions. Check every detail, from visuals to loading speed, for a seamless user experience.

  1. Run final A/B tests to compare different versions and select the most effective.
  2. Ensure mobile responsiveness to cater to users across devices, especially in today's mobile-focused environment.
  3. Implement SEO best practices for visibility, including meta tags and targeted keywords.

By following these steps, you can create a powerful long-form landing page that resonates with your audience and enhances your conversion rates.

Ready to create a high-impact long-form landing page? Start using Instapage today to empower your marketing efforts and drive conversion success.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Grid Leader - Summer 2025
Best Est. ROI Enterprise - Summer 2025
Most Implementable Enterprise - Summer 2025
Fastest Implementation Enterprise - Summer 2025
High Performer - Summer 2025

FAQs

See how to build your long-form landing page for web developers in action

See how to build your long-form landing page for web developers in action

Have you invested in a website to drive traffic only to find a high bounce rate? This indicates a website conversion challenge. This tutorial aims to address that issue. Visualize your website as a store: if it's empty, there's a marketing or product issue; if full but few are checking out, that's a conversion problem. The good news is that many factors have succeeded in bringing visitors to your site, indicating interest in your product or service. The problem arises when visitors do not see adequate information to make decisions to purchase, engage, or fill out forms. It’s crucial to understand these barriers to improve conversions.

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