Make your tailored click-through page for General managers

Empower General managers with Instapage to deliver impactful click-through page experiences and boost conversions.

Main illustrationMain illustrationMain illustration

Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Boost results through landing page optimization
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Power up landing pages with AI Power up landing pages with AI sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Improve alignment across your creative team sidebar
Swytch shifts into high gear with Instapage and gets a major boost in conversion rates
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Building your click-through page for general managers

Creating an effective click-through page tailored for general managers is essential for driving conversions and improving brand trust. Instapage offers a robust platform that simplifies the landing page creation process, allowing marketers to quickly build conversion-focused pages that resonate with their target audiences.

Understanding the core elements of a click-through page

The success of a click-through page hinges on several key components that attract your audience's attention and lead them to take action. For general managers, pages must clearly convey value propositions, utilize strategic layouts, and present persuasive content.

  1. Clear and compelling headlines that outline the benefits of clicking through.
  2. Strong calls to action (CTAs) that direct users toward your desired outcome.
  3. High-quality visuals that engage users and enhance the messaging.

Step 1: Choose a suitable layout

Selecting the right layout for your landing page sets the foundation for a successful click-through experience. Instapage provides over 100 conversion-focused templates that cater to various industries relevant to general managers.

  1. Identify the primary goal of your click-through page to guide your layout choice.
  2. Utilize Instablocks to enhance the design without needing coding skills.
  3. Consider responsive designs to ensure compatibility across devices.

Step 2: Optimize for conversions

Once a layout is selected, optimization for conversions becomes critical. Utilize Instapage's built-in experimentation features to test various elements of your page.

  1. Leverage A/B testing to determine which headlines or CTAs yield the highest conversion rates.
  2. Use heatmaps to understand user behavior on your page and adjust accordingly.
  3. Incorporate analytics dashboards to assess page performance and make data-driven decisions.

Step 3: Personalize the experience

Personalization makes content resonate more with distinct audience segments. Utilizing features like dynamic text replacement can enhance the relevance of your messaging.

  1. Segment your audience to tailor content based on different demographics.
  2. Align ads to specific pages using AdMaps to drive targeted traffic.
  3. Track audience-level metrics to refine and iterate your approach.

By carefully considering these steps, general managers can create click-through pages that effectively engage prospective clients, enhance customer loyalty, and drive conversions.

Embrace the power of Instapage to streamline your landing page creation process. Start building high-converting pages today to elevate your marketing strategy!

Get more out of Build your click-through page for General managers

Get started
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

FAQs

See how to build your click-through page for general managers in action

In this tutorial, we focus on click-based triggers for Google Analytics (GA), the most common method for creating events. Such events include actions like adding items to cart, clicking on email modals, and using PayPal or Buy Now buttons, as well as main navigation interactions. These click events help illustrate user behavior beyond simple page views on the path to purchase. We will outline three easy ways to identify and create the right click trigger to associate with tags in GA. The tutorial emphasizes that this process is accessible for non-technical users, thanks to the user-friendly features provided by Google Tag Manager (GTM), making it easier to find and set up triggers effectively.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages.

Get started