Make your click-through page designed for Email Marketing

Use Instapage to reduce costs and grow conversions while delivering relevant experiences in Email Marketing.

Main illustrationMain illustrationMain illustration

Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Boost results through landing page optimization
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Power up landing pages with AI Power up landing pages with AI sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Improve alignment across your creative team sidebar
Atlantic Relocation Systems boosts ad conversions by 198% with better ad-to-page matching
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build your click-through page for Email Marketing

Creating an effective click-through page specifically for email marketing is crucial for enhancing conversion rates. Instapage's powerful platform allows marketers to quickly design landing pages tailored to their audience's needs, delivering relevant experiences that increase brand trust and customer loyalty.

Understanding click-through pages in email marketing

A click-through page serves as a dedicated space where your audience can land after clicking a link in your email campaign. This page should be optimized for seamless navigation and high conversion. By utilizing Instapage’s extensive library of templates, marketers can ensure that their landing pages are tailored to resonate with audiences from various sectors such as Business Services, Marketing and Advertising, and Education.

  1. Targeted Messaging: The page must reflect the message of the email to maintain consistency and expectation.
  2. Clear Call-to-Action (CTA): A prominent CTA increases the likelihood of clicks leading to conversions.
  3. Mobile Responsiveness: Ensure that landing pages are optimized for mobile, as a significant percentage of emails are opened on mobile devices.

Step 1: Designing your landing page

Begin with the design process using Instapage’s intuitive interface. Select a template that aligns well with your email's content. Customize it by leveraging Instablocks allowing for rapid development without coding skills.

Step 2: Optimizing for conversions

Once the design is set, focus on optimization features to drive higher conversions. Utilize A/B testing features to experiment with different layouts and calls-to-action, ensuring effective elements are highlighted.

  1. Heatmaps: Analyze user behavior on your landing page to improve layout and design.
  2. Performance Analytics: Utilize the analytics dashboard to track conversions and identify areas for improvement.
  3. Personalization: Implement dynamic text replacement to cater the landing page experience to various audience segments.

Step 3: Collaboration and feedback

Leverage collaboration features to enhance the review process with your team. Invite stakeholders to review and provide feedback in real time, ensuring that the final product aligns with business objectives.

  1. Instant Feedback Mechanisms: Enable team members to leave comments directly on the landing page.
  2. Real-Time Edits: Make immediate updates based on feedback received for efficiency.
  3. Secure Sharing: Share changes with external stakeholders while maintaining control over access.

Incorporating these steps will streamline the process of building an effective click-through page that is both visually appealing and focused on conversion.

Ready to leverage Instapage for your email marketing efforts? Start building your landing page today to experience the benefits of reduced costs and higher conversion rates.

Get more out of Build your click-through page for Email Marketing

Get started
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

FAQs

See how to build your click-through page for email marketing in action

Email is NOT dead, and businesses should leverage it. In a recent tutorial, Alex reassures viewers that email marketing remains vital, with 92% of US adults using email and 61% checking it daily. While other marketing channels like YouTube, push notifications, and SMS are rising, email is still one of the most effective and personalized methods for communication. It enhances reach and visibility for businesses. Alex shares four profitable email templates for copywriters, emphasizing the importance of adapting strategies for today's marketing landscape. He encourages viewers to subscribe for weekly copywriting tips that reflect current trends.

Ready to skyrocket conversions?

Supercharge your ad campaigns with high-performing landing pages.

Get started

People also ask about Build your click-through page for Email Marketing