Make your brutalist web page: The future of marketing

Create your brutalist web page and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

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Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Improve alignment across your creative team

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Internet Up optimizes digital marketing efforts and increases ROI using Instapage

Boost results through landing page optimization

Internet Up optimizes digital marketing efforts and increases ROI using Instapage

Personalize experiences for higher engagement and ROI

Personalize experiences for higher engagement and ROI sidebar

Internet Up optimizes digital marketing efforts and increases ROI using Instapage

Maximize campaign efficiency with ad mapping

Maximize campaign efficiency with ad mapping sidebar

Internet Up optimizes digital marketing efforts and increases ROI using Instapage

Internet Up optimizes digital marketing efforts and increases ROI using Instapage

Improve alignment across your creative team

Improve alignment across your creative team sidebar

Internet Up optimizes digital marketing efforts and increases ROI using Instapage

Build landing pages that get results

Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.

Boost results through landing page optimization

Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.

Personalize experiences for higher engagement and ROI

Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.

Maximize campaign efficiency with ad mapping

Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.

Power up landing pages with AI

Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.

Build landing pages that get results

Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.

Brutalist websites: Your ultimate how-to guide

Creating a brutalist web page can be an exciting yet challenging endeavor. With Instapage, marketers can successfully navigate this task while reducing costs, growing conversions, and establishing stronger brand trust through highly relevant landing page experiences. This guide provides step-by-step instructions to help you leverage Instapage’s powerful features for building your brutalist web page.

Understanding brutalist web design

Brutalist web design is characterized by its raw, unrefined aesthetic that prioritizes functionality over beauty. This design philosophy appeals to users looking for authentic and direct online experiences. Instapage allows you to build these pages quickly and easily, utilizing a library of 100+ conversion-focused layouts and Instablocks without needing any developer skills.

Simplicity: Brutalist pages often have minimal design elements, making the content clear and direct. Instapage supports streamlined templates that foster this simplicity.
Functionality: The focus is on usability over beauty, ensuring your site visitors can easily navigate. Use Instapage's analytics dashboard to track user engagement and optimize functionality.
Authenticity: This design trend resonates with audiences seeking honesty. Instapage facilitates dynamic text replacement, helping you create personalized, authentic experiences.

Step 1: Choose your template

Begin your journey by selecting a brutalist-style template from Instapage’s extensive library. Here’s how:

Browse library: Explore the 100+ templates focusing on simplicity and functionality.
Select and customize: Choose a template that resonates with your brand voice. Use Instablocks to easily modify content elements to fit your needs.
Preview: Always preview your page to ensure alignment with brutalist principles before publishing.

Step 2: Optimize for conversions

With your template set, it’s vital to optimize your landing page for higher conversions. Leverage these features:

A/B testing: Use built-in experimentation features to test different versions of your page for effectiveness.
Analytics dashboard: Utilize the analytics tools to assess page performance and make data-driven adjustments.
Heatmaps: Understand user behavior on your page to identify areas for improvement.

Step 3: Personalize the experience

Personalization is key in engaging your audience. Here’s how to tailor content:

Dynamic text replacement: Automatically change text on your landing page to match user intent.
AdMaps: Align specific ads directly to relevant landing pages to ensure consistency in user experience.
Metrics tracking: Monitor how different segments of your audience interact with your content to optimize accordingly.

Having a robust strategy in place is crucial for your brutalist web page's success. Now that you’ve built and optimized your page, it’s time to launch and monitor its performance.

Start creating your impactful brutalist web page today with Instapage. Sign up now to explore the essential tools at your disposal.

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"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

Tamar Friedland, Sr. Director of Global Paid Marketing

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

Darren Lepke, Marketing Director

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

Frequently asked questions about the brutalist online

What is Build your brutalist web page?

Build your brutalist web page refers to creating a website using a raw and functional design aesthetic that prioritizes user experience. Instapage facilitates this process with various customizable templates.

How does Instapage's Build your brutalist web page work?

Instapage allows users to create visually simplistic designs while providing advanced features like A/B testing, analytics dashboards, and dynamic content customization, ensuring optimal performance.

What are the key features of an Instapage Build your brutalist web page?

Key features include a library of templates, Instablocks for easy customization, built-in optimization tools, real-time collaboration, and personalized user experiences.

Why is Instapage a good choice for Build your brutalist web page?

Instapage empowers marketers with its user-friendly interface, extensive customization options, and advanced optimization features designed to enhance conversion rates.

What are the benefits of using a Build your brutalist web page like Instapage?

Some benefits include reduced development time, increased conversion rates through tailored experiences, and tools for continuous improvement in user engagement.

What to consider when choosing a Build your brutalist web page?

Consider your target audience, the desired functionality of your page, and your ability to A/B test content for optimization before launching.

Which approach to Build your brutalist web page works best for marketing services?

For marketing services, a minimalist design that emphasizes clarity and a strong call-to-action typically works best, allowing for effective user engagement with the core offering.

What are common challenges and solutions related to Build your brutalist web page?

Common challenges include ensuring user navigation is clear, which can be solved with straightforward layout designs and comprehensive analytics to observe user flow and interaction.

See the brutalist uploading site feature in action

Brutalism in web design disregards comfort and convention, offering a harsh critique of traditional layouts. Its origins trace back to World War II, coined by the French as 'béton brut,' meaning raw concrete, reflecting its unapologetic and stripped-down aesthetic. This design philosophy emphasizes pure functionality and impactful user interfaces over conventional form. Characteristics include oversized fonts that often limit text to single words on a screen, which may not be web-safe but achieve their effect through size and stark use. Websites may forgo traditional containers or grids, allowing text to overlap or extend into other areas, creating a visual disarray that captures attention while potentially causing discomfort for users.

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Supercharge your ad campaigns with high-performing landing pages.

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Make your brutalist web page: The future of marketing

Build landing pages that get results

Boost results through landing page optimization

Personalize experiences for higher engagement and ROI

Maximize campaign efficiency with ad mapping

Power up landing pages with AI

Improve alignment across your creative team