Make your tailored black friday page for Media directors

Empower Media directors with Instapage to deliver impactful black friday page experiences and boost conversions.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages Build landing pages at scale without coding

With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.

Boost results Boost results Increase conversions with fast-loading pages

Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.

Build landing pages Build landing pages Boost productivity with AI content generation

Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.

Maximize campaign Maximize campaign Make the most of analytic insights

Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.

Power up landing Power up landing Optimize traffic with AI experiments

Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.

Improve alignment across Improve alignment across Secure your business data

Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

Build landing pages that get results
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Boost results through landing page optimization
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Improve alignment across your creative team sidebar
Khoros achieves a 150% increase in landing page conversions by switching to Instapage
Build landing pagesBuild landing pages at scale without coding
With Instapage’s intuitive drag-and-drop page builder with diverse design features, over 5,000 fonts, and 33 million images, anyone can easily create professional-looking, top-performing landing pages without technical or design skills.
Boost resultsIncrease conversions with fast-loading pages
Reduce bounce rates and increase engagement with lightning-fast landing pages. Our Thor Render Engine™, back-end technology delivers 3x faster-loading landing pages so you won't lose a single lead.
Build landing pagesBoost productivity with AI content generation
Scale page creation and overcome writer’s block or generate copy variations for A/B tests with the AI Content Generator. Create high-quality and engaging content for each audience and ad group, including paragraphs, CTAs, or entire copies directly in the Instapage builder.
Maximize campaignMake the most of analytic insights
Get data-backed insights about your campaigns and page performance so you can test and optimize for higher ROI. Track visitors, conversions, conversion rates, cost-per-visitor, and cost-per-lead in real time. View heatmaps to understand user behavior - all without leaving Instapage.
Power up landingOptimize traffic with AI experiments
Improve page performance fast with an AI-powered experimentation tool. It tracks your ongoing experiments and directs traffic to top-performing page variations, no matter how many versions you have. Achieve faster optimization insights without sacrificing the quality of your results.
Improve alignment acrossBuild landing pages at scale without coding
Instapage safeguards business data and your customer's privacy with enterprise-grade security measures, including SSL certification, two-factor authentication, SSO, and more. Instapage also maintains compliance with GDPR, SOC 2, and CCPA regulations.

How to build your Black Friday page for media directors using Instapage

Building your Black Friday page for media directors is crucial in maximizing the impact of your promotional campaigns. In a digital landscape where conversions matter, Instapage’s user-friendly landing page creation tools empower marketers to craft bespoke experiences that resonate with their audiences. Leverage over 100 conversion-focused layouts to engage visitors effectively and foster trust.

Step 1: Choose the Right Template

The foundation of any successful Black Friday campaign is the landing page template you choose. Instapage offers a diverse library tailored for various sectors like marketing and advertising, financial services, and education, ensuring your page aligns with industry standards.

  1. Select a template that highlights your Black Friday offers, ensuring it is visually striking and resonates with your target audience.
  2. Customize layouts with dynamic text replacement to deliver personalized experiences for returning customers.
  3. Utilize Instablocks to speed up page creation, allowing media directors to focus on strategy rather than design.

Step 2: Optimize for Conversions

Once your page is designed, the next step is optimization to enhance conversion rates. Instapage provides built-in experimentation features to ensure your page performs at its best.

  1. Use heatmaps to understand user behavior on your Black Friday page, identifying areas that may need improvement.
  2. Conduct A/B tests on different elements like headlines, call-to-action buttons, and visuals to see what yields the highest engagement.
  3. Monitor your analytics dashboard closely to track performance metrics and adjust strategies as necessary.

Step 3: Collaborate and Iterate

Collaboration can significantly impact the effectiveness of your Black Friday page. Instapage’s collaborative features allow media directors to work with teams and stakeholders seamlessly.

  1. Invite team members to review pages in real-time and provide instant feedback, streamlining the approval process.
  2. Utilize secure sharing options to get input from external stakeholders, ensuring alignment on messaging and branding.
  3. Iterate on feedback quickly to refine your page before Black Friday, ensuring that all elements are optimized for success.

By following these steps, media directors can create compelling and effective Black Friday landing pages that not only attract clicks but also convert visitors into loyal customers. It's important to remain agile and responsive to metrics.

Take your Black Friday campaign to new heights with Instapage. Start building your landing pages today to capture the excitement of this shopping season.

With Instapage, your marketing team can harness the power of personalized landing pages, optimized for higher conversions. Don’t wait—get started now!

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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Alex Kracov, Head of Marketing

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See how to build your black friday page for media directors in action

See how to build your black friday page for media directors in action

On March 22nd, the hosts discuss the exciting news about Chick-fil-A testing pizza recipes in their Maryland test kitchen. This initiative follows the trend where Chick-fil-A fans and bloggers have been creating their own pizza recipes featuring the chain's nuggets, which gained popularity on social media. The chain decided to experiment with unique pizza options inspired by these creations. One proposed option is the Chick-fil-A pizza pie, featuring mozzarella cheese topped with chopped chicken nuggets, drizzled with Chick-fil-A sauce, and served with pickle chips. Another option is the Buffalo Ranch pizza pie, made with mozzarella cheese, sliced nuggets, buffalo sauce, ranch dressing, and a sprinkle of zesty lemon pepper seasoning. Additionally, they are also exploring traditional pizza options.

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