Make an innovative black friday page tailored to gig-based businesses

Instapage enables gig-based businesses to reduce costs, grow conversions, and deliver relevant landing page experiences.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Boost results through landing page optimization
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Power up landing pages with AI Power up landing pages with AI sidebar
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Improve alignment across your creative team sidebar
Vita raises lead generation efforts and experiences with a 250% MQL growth using Instapage
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build your black friday page for gig-based businesses

Creating a dedicated Black Friday landing page can significantly enhance the promotional efforts of gig-based businesses. This guide explains how Instapage can empower you to construct effective, conversion-optimized landing pages in just a few steps, elevating customer engagement and trust.

Choosing the Right Template

Start by selecting from Instapage's library of over 100 customizable, conversion-focused layouts. Here are three reasons why a well-chosen template can make a difference:

  1. A/B Testing Capabilities: Use built-in tools to run A/B tests on different versions of your page, helping to identify what resonates best with your audience.
  2. Responsive Design: Ensure that your landing page is visually appealing and functional across various devices, increasing the chances of conversion.
  3. Customizable Components: Each template comes with Instablocks, allowing for easy adjustments that align with your branding and messaging.

Optimizing for High Conversions

Next, utilize optimization features on Instapage to maximize your landing page effectiveness. Consider the following tools:

  1. Heatmaps: Analyze user interactions with your content to determine where visitors are clicking and how they navigate your page.
  2. Detailed Analytics: Access comprehensive performance metrics that provide insights into visitor behavior and area for improvement.
  3. Built-in Forms: Streamline lead collection with easy-to-use forms, ensuring you capture valuable customer information during Black Friday campaigns.

Personalizing the User Experience

Crafting content tailored to your target audience is crucial, especially for a special event like Black Friday. Implement these strategies:

  1. Dynamic Text Replacement: Adjust headlines or content based on the source of traffic to make your messages more relevant.
  2. Targeted Ad Maps: Align specific ads with related landing pages, ensuring a seamless transition for your audience.
  3. Audience Tracking: Monitor engagement metrics on a per-segment basis to better understand what captivates distinct customer groups.

By leveraging these techniques through Instapage, you can create an engaging and effective Black Friday page that speaks directly to the needs of your audience, fostering loyalty and driving conversions.

To wrap up, the implementation of these strategies will not only enhance customer experience but also streamline your marketing efforts.

Ready to build your Black Friday landing page? Start today with Instapage and turn visitors into loyal customers with targeted, optimized content.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

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See how to build your black friday page for gig-based businesses in action

See how to build your black friday page for gig-based businesses in action

In this video, Dara Denny, Director of Growth at the advertising agency Thesis, shares his preparation strategies for Black Friday and Cyber Monday 2021 with his clients. Denny works with e-commerce brands spending between $250k to $1 million per month on paid social advertising. He refers to the Black Friday and Cyber Monday period as a chaotic event akin to a 'paid social lollapalooza.' Reflecting on his tough experiences from the previous year, Denny emphasizes the importance of not repeating those mistakes. He intends to outline a comprehensive strategy for brand owners and digital marketers, detailing offers and other essential elements critical for a successful campaign during this high-stakes shopping season.

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