- Home
- Functionalities
- Landing Page Software Features
- Basic landing page
Make your basic landing page: The future of marketing
Create your basic landing page and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.
Build landing pages that get results
Drive ad campaign performance using targeted landing pages. With over 500+ layouts, AI-content generation, built-in collaboration, Instablocks®, and quick page load technology, you can easily create landing pages that deliver an unparalleled user experience that gets more people buying.
Boost results through landing page optimization
Optimize your landing pages using Instapage’s variety of testing tools. Track and analyze user behavior with heatmaps, run A/B testing to single-out the best performing version, or launch AI-assisted experiments that automatically analyze ad traffic and route it to best-performing.
Personalize experiences for higher engagement and ROI
Craft unique and high-performing landing pages that align with your ad messaging and resonate with your target audience. By crafting a landing page experience that resonates with your audience, you'll engage more visitors, maximize conversions, and reduce acquisition costs.
Maximize campaign efficiency with ad mapping
Efficiently manage campaigns by visualizing your ads and mapping them to corresponding landing pages in one place. Define what campaigns need a personalized experience and connect them with relevant ads to increase conversion rates and decrease CPA.
Power up landing pages with AI
Instantly create high-performing content for each audience segment and separate ad campaigns with the AI assistant. From catchy headlines to converting CTAs for A/B tests – access and use AI directly on your Instapage. No more writer’s block or workflow interruptions.
Improve alignment across your creative team
Get your campaigns off the ground faster with efficient teamwork that happens in real time. Empower your team members to provide immediate feedback, make edits to page versions, and securely share information with outside stakeholders all from a single secure space.










Basic landing page free: Your ultimate how-to guide
Looking to build a basic landing page, but don’t have much experience or you’re budget-conscious? Instapage is your go-to platform for crafting stellar landing pages and allowing you to turn curious clicks into dedicated leads or expanding your email list.
Offering an intuitive interface and providing a lot of flexibility and customization, our tool gets your products or services in front of your potential audience. With Instapage, you can put up a website swiftly without purchasing costly materials or learning how to code. And here’s how.
Follow along with our step-by-step guide to make a basic landing page
- Utilize your Google account or sign in directly.
- In your Dashboard, click Create Page > Select the page type.
- Click the blank type option to create your page from the ground up or choose from numerous templates if you need a starting point.
- Give a name to your page > click Edit Design and customize the layout and elements using a website builder. Add engaging images and text.
- Design and add various forms for your objectives. Set up lead notifications, routing, and post-submission confirmations.
- Set up and run A/B testing to determine the most effective design and win more leads. Monitor user behavior with heatmaps and review crucial metrics for insights.
- Preview the landing page for final checks. Publish it to your desired domain or platform for user access.
Whether you own a small company, create artwork that could benefit from more attention, or just need to promote your services, publishing a website is a tried-and-tested way to get your goods or expertise in front of your target audience and make your brand more visible.
Don’t wait another minute. Create a basic landing page now. Try Instapage!
Get more out of Build your basic landing page
Improve your Quality Score with quick load technology for landing pages
Increase conversions with content that aligns with your ads and audiences
Achieve maximum ROI by scaling your marketing initiatives
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."

"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"

Leading the way in building high-performing landing pages
FAQs
How can I benefit from Instapage?
Instapage is a straightforward solution that enables digital marketers and SMBs across industries to promptly and professionally develop web pages for a variety of marketing campaigns. When you sign up for Instapage, you get access to intuitive and powerful website creation and optimization tools collected within a single solution. Instapage allows you to accelerate the website building process and minimize the costs associated with visibility optimization to increase your conversions and draw more leads to your campaign.
What is the best way to make a basic landing page?
Instapage is an excellent option for all businesses and individuals. Companies planning to launch a particular marketing campaign with greatest efficiency can simply create an account and test its capabilities for 14 days, totally free. You’ll not only be able to create a basic landing page without hassles but also launch tests for your campaign, monitor and increase conversion rates, and much more.
How long does it take to build a basic landing page?
It depends on your understanding of the platform and the complexity of your design. You can develop everything from scratch, though it may take longer. However, with a clear idea, custom visualization materials, and ready-to-use templates offered by Instapage, anyone can make a basic landing page in just hours. Utilize the Help option to get valuable insights at each stage of your work to complete it faster, or contact our support via the Live chat in case of any difficulties.
What integrations does Instapage provide?
Instapage offers many software integration options to help you reach the highest-converting results. You can connect it with popular CRM systems (like Salesforce), email marketing tools, marketing automation, analytics, advertising applications, etc. Check the pricing page to find out which integrations are included in your subscription plan, or contact our team if you need to connect your account with a custom software to reach your goals.
See how to build your basic landing page in action
Ready to skyrocket conversions?
Supercharge your ad campaigns with high-performing landing pages.
Get started

Related features
People also ask about Build your basic landing page
How much does it cost to write a landing page?
Cost Analysis An agency can charge anywhere from $500 to $3,000 per landing page. The price totally depends upon the projects complexity and business goals. At Brimar Online Marketing we are on a quest to deliver high-quality services for an affordable price. These are our pricing plans for landing page development.
How much does a basic landing page cost?
If you go by the standard rate that currently exists in the industry, you would see that landing page design prices start from INR 15,000 and go upwards from there.
Can I have a free landing page?
With HubSpots free landing page builder, you can easily build professional landing pages that attract more visitors and convert them into qualified business leads no designers or IT help required.
How much does a basic landing page cost?
If you go by the standard rate that currently exists in the industry, you would see that landing page design prices start from INR 15,000 and go upwards from there.
What is a basic landing page?
A landing page is a standalone web page that a person lands on after clicking through from an email, ad, or other digital location. Every content strategy should include the use of landing pages to convert more traffic and increase conversions.
What is the cheapest way to create a landing page?
The 7 best landing page builder apps Carrd for making free landing pages. ConvertKit for driving email newsletter signups. Unbounce for small businesses with a budget. Swipe Pages for mobile-first landing pages. Leadpages for selling products on a landing page. Landingi for small businesses without a budget.
How do I create a simple landing page?
Heres a step-by-step checklist for how to create your landing page: Select a landing page template. Give your landing page a name. Add your unique content. Include striking images. Choose a relevant domain name. Make sure all your links and CTAs are working. Complete your meta description and SEO title. Publish!
How do I create a simple landing page?
Landing Page Best Practices Craft a benefit-focused headline. Choose an image that illustrates the offer. Write compelling copy. Include the lead form above the fold. Add a clear and standout call-to-action. Give away a relevant offer. Only ask for what you need. Remove all navigation.