Make your A/B testing compatible mobile page: The future of marketing

Create your A/B testing compatible mobile page and effortlessly optimize your web pages for diverse ads and audiences. Transform visitors into leads and sales while bolstering brand trust and nurturing customer loyalty.

Note: Some features described here might be planned in our roadmap but not yet released. You can open a live chat from within your account and our Support team can offer more details or help you with workarounds.
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Build landing pages Build landing pages 500+ customizable layouts

Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.

Boost results Boost results Mobile responsiveness

All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.

Build landing pages Build landing pages A/B split testing

Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.

Maximize campaign Maximize campaign Seamless ad mapping

Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.

Power up landing Power up landing Detailed reporting

Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.

Improve alignment across Improve alignment across Integrations with 120+ marketing tools

Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Build landing pages that get results
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Boost results through landing page optimization
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Personalize experiences for higher engagement and ROI Personalize experiences for higher engagement and ROI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Maximize campaign efficiency with ad mapping Maximize campaign efficiency with ad mapping sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Power up landing pages with AI Power up landing pages with AI sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Improve alignment across your creative team sidebar
Eargo speeds up customer acquisition by 20% leveraging Instapage advanced personalization
Build landing pages500+ customizable layouts
Get your campaigns up and running faster with conversion-focused landing page layouts designed for every industry and business type. Easily scale landing page generation with Instablocks® and Global Blocks that you can save, reuse, and update globally.
Boost resultsMobile responsiveness
All Instapage landing pages are optimized for responsiveness. They adapt to any screen size, ensuring a consistent user experience across all devices. Its built-in AMP support gives future customers a superior mobile browsing experience.
Build landing pagesA/B split testing
Make data-driven decisions to optimize conversions with A/B testing capabilities applicable to both standard landing pages and AMP pages. Experiment with different landing page variations, separate elements, layouts, and content that you can instantly generate with AI.
Maximize campaignSeamless ad mapping
Boost conversions and lower your CPA by personalizing your landing pages. With AdMap®, you can effortlessly visualize your ad campaigns, link them to relevant landing pages, or create new personalized pages. Then, synchronize updates of ads and landing pages without any back-and-forth.
Power up landingDetailed reporting
Instapage provides detailed real-time reports over any period of time and across all your devices. To help you better understand your audience and optimize your marketing strategy, check conversion analytics that you can view directly from Instapage.
Improve alignment across500+ customizable layouts
Instapage seamlessly connects with popular marketing tools and platforms, including CRMs, e-commerce, analytics tools, marketing automation platforms, email marketing software, and more. Everything you need to drive conversions and grow your business is at your fingertips.

Mobile a b: Your ultimate how-to guide

Creating an A/B testing compatible mobile page is crucial for marketers aiming to enhance conversion rates and optimize user experience. Instapage provides the necessary tools for businesses across various sectors, including technology, education, and financial services, to rapidly launch high-performing landing pages tailored for their audiences.

Understanding A/B Testing in Landing Pages

A/B testing allows marketers to compare two versions of a landing page to determine which performs better. With Instapage’s advanced features, marketers can easily create different variants of their mobile pages to test elements such as headlines, images, and calls to action. This approach enhances user engagement and ultimately leads to increased conversions.

  1. Create multiple page variants with a few clicks, allowing real-time testing options.
  2. Utilize built-in heatmaps to track user behavior and assess engagement metrics effectively.
  3. Leverage A/B testing results to continuously refine your landing page designs for optimal performance.

Step 1: Design Your Mobile Page

The first step is to create the mobile page using Instapage's intuitive drag-and-drop editor. The platform features a library of over 100 conversion-focused layouts that don't require any coding skills.

Step 2: Implement A/B Testing

Once the design is complete, set up A/B testing to compare different versions of your mobile page. Focus on key metrics that matter to your business.

  1. Test various headlines to see which captures more attention.
  2. Alter button placements to measure effects on click-through rates.
  3. Experiment with different color schemes to assess user affinity and response.

Step 3: Analyze and Optimize

After running your A/B tests, analyze the results to identify which page version performed better. Use Instapage’s analytics dashboard for detailed insights.

  1. Review conversion rates to determine the most effective elements.
  2. Check user engagement metrics to understand how visitors interact with your page.
  3. Apply learnings from your tests to continuously refine your approach.

Implementing these steps will empower your marketing team to construct reliable, high-converting mobile pages. Instapage simplifies the A/B testing process, offering tools that engage your specific target audiences effectively.

Ready to enhance your mobile page's performance? Start using Instapage today to create, test, and optimize your landing pages effortlessly.

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“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
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Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
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Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
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FAQs

See how to build your a/b testing compatible mobile page in action

See how to build your a/b testing compatible mobile page in action

Mobile app A/B testing is a method that allows for the testing of various experiences within mobile applications. Users are randomly divided into segments, each exposed to a different version of the app. After sufficient user data is collected, statistical analysis can determine which version results in higher conversions. For instance, an app developer may test different banners for in-app purchases in a mobile game to identify which banner receives the most clicks. By running A/B tests, developers can ascertain the most effective design and implement it across the user base, consequently enhancing overall conversion rates. This practice is significant as it enables developers to validate hypotheses concerning app experiences and make informed decisions based on empirical data rather than instincts.

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