Optimize landing pages for conversions with true server-side A/B split testing

Track and test to learn and improve ad results. Use true server-side A/B split testing to identify valuable page performance insights and make data-driven decisions to skyrocket your ad campaign ROI.

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Test

Improve your landing page conversion rates with A/B testing.

Conversion-Optimized Conversion-Optimized

Analyze

Analyze test results to see which page variation performs better.

No Coding Necessary
Optimize
Continue iterating to further increase conversion rates.

Test

Improve your landing page conversion rates with A/B testing.

Analyze

Analyze test results to see which page variation performs better.

Optimize
Continue iterating to further increase conversion rates.

Maximize page conversions in 3 easy steps

  1. Track and test

    View page performance metrics in real time, A/B test AI-generated content for different audiences and ad groups, and launch AI-powered experiments to acquire quicker optimization insights without compromising quality.
  2. Analyze

    Check your test results to check which page variation is performing best. Connect to your favorite tools to amplify the results you've achieved with Instapage and make data-driven decisions to increase visitor conversions.
  3. Optimize

    Leverage content and design insights to fine-tune your strategies and boost conversion rates. Utilize an AI writing assistant to personalize headlines, paragraphs, and CTAs for different audience groups. Easily scale with reusable Instablocks® and Global Blocks.

Optimize for higher ROI with true server-side A/B split testing

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Enable your team to excel

Conceptualize visitor behavior

Gain access to ultra-specific insights that allow you to discover exactly which page elements to A/B test. With these valuable findings, you can optimize your landing page and improve the overall user experience.

Maintain brand consistency

Captivate with the right message

Testing and optimizing content is crucial to effectively communicating your message to target audiences. Analyze and refine your content to resonate with their preferences and needs. Continue improving your messaging to maximize its impact.

Scale with ease

Find out what works best

Run A/B tests without page loading delays and use powerful analytics dashboards to track results. Speed up testing with AI-assisted experiments that automatically direct ad traffic to the best-performing test variants. No manual supervision required.

No need for coding

Send data to your marketing stack

You can effortlessly send data to your favorite CRMs, analytics tools, marketing automation software, and other apps that you use. This allows you to track user interactions in greater detail, gain insights into your leads, and effectively convert them into sales.

Conceptualize visitor behavior
Gain access to ultra-specific insights that allow you to discover exactly which page elements to A/B test. With these valuable findings, you can optimize your landing page and improve the overall user experience.
Captivate with the right message
Testing and optimizing content is crucial to effectively communicating your message to target audiences. Analyze and refine your content to resonate with their preferences and needs. Continue improving your messaging to maximize its impact.
Find out what works best
Run A/B tests without page loading delays and use powerful analytics dashboards to track results. Speed up testing with AI-assisted experiments that automatically direct ad traffic to the best-performing test variants. No manual supervision required.
Send data to your marketing stack
You can effortlessly send data to your favorite CRMs, analytics tools, marketing automation software, and other apps that you use. This allows you to track user interactions in greater detail, gain insights into your leads, and effectively convert them into sales.
“Instapage gives us the ability to tailor our landing page content and layout to tell a unique story for each geographical target. The platform also enables us to create different variations with content that performs well for each unique channel. Every marketing team needs this!”
User review
Tamar Friedland, Sr. Director of Global Paid Marketing
"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized experiences for every ad and audience. Now we can scale our landing page experiences as efficiently and effectively as we scale the ads themselves."
User review
Darren Lepke, Marketing Director
"If we have to wait on a developer, our creative velocity plummets. But Instapage has made it possible for us to exponentially grow our advertising programs and convert more customers"
User review
Alex Kracov, Head of Marketing

Leading the way in building high-performing landing pages

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True server-side A/B split testing makes it easy to optimize pages for conversions

How to design landing pages in 5 minutes

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Instapage implements advanced security measures and adheres to global and industry-leading regulations for the complete protection of your business and customer data.

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Turn more ad clicks into conversions

Supercharge your ad campaigns with high-performing landing pages.

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