Google Discovery Ads: The Digital Advertiser’s Guide to Generating…
Google Discovery Ads use a combination of captivating visuals and personalized targeting to generate top-of-funnel demand…
Google Ads Quality Score: How It’s Calculated & Tips to Improve Your Score
By understanding and improving your Google Ads Quality Score, you can optimize your ads for better performance, get higher…
Why Every Google Ads Campaign Needs Its Own Landing Page
Last week I decided to disregard everything I know about fast food and order a Big Mac for the first time in my life. I was…
Comparing Facebook Ads vs. Google Ads: Which Platform is Best?
For business owners, it’s a common question: Is budget better spent on Facebook ads or Google ads? The answer,…
Paid Search Ads 101: Everything You Should Know
Paid search advertising is one of the most popular forms of pay per click (PPC) advertising. It involves brands paying…
Everything You Should Know About Google Ads Final URLs
In Google Ads paid search campaigns, two URLs require careful consideration: the display URL and the Google Ads final URL.…
Bing Ads vs. Google Ads: Which Ad Platform is Right For You
When it comes to PPC advertising, it’s not uncommon to think: Bing Ads vs. Google Ads. On top of that: Which platform…
What Advertisers Can Learn From Google and Facebook
While advertising rules and trends may change, one fact remains constant. Personalizing advertising campaigns is where…
