Conversion Goal

A conversion goal is the result a landing page has been designed to produce. For lead capture landing pages, the conversion goal is to capture a lead. For click-through landing pages, the goal is to get prospects to click through to the next page. A registration landing page’s goal is to get prospects to register, and so on and so forth.

"The worst misstep one can make in design is to solve the wrong problem."

John Carrol

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