Let’s break it down. There are three main components to PCO:
Post-click optimization (PCO) is a category of marketing technology that enables advertisers and marketers to create, optimize, and personalize post-click experiences at scale to maximize conversions.
Our customers have improved their speed and efficiency by 5x or more while using fewer resources, allowing them to scale their campaigns and decrease personnel costs.
With a powerful post-click platform, you can precisely measure visitor behavior with heatmaps and A/B testing, then use these insights to improve page performance and optimize for conversions.
Less than a quarter of marketers create unique post-click experiences for each marketing campaign, but personalization has been shown to increase conversion rates by 53% and customer engagement by 73%.
If you're sending personalized ads to a generic landing page, you're wasting money and losing conversions, creating a gap between click and conversion.
With post-click optimization technology you fill that gap by creating personalized post-click landing pages for your ads, increasing your advertising ROI.
Instapage enables the scalable creation, personalization, and optimization of post-click landing pages, giving customers an average conversion rate of 22% — 6x higher than the industry average.
If you want to increase your advertising conversions, you need to optimize the post-click experience.
With so few marketers focused on this right now, you’ll gain a real competitive advantage if you start now.
Try the most powerful all-in-one post-click optimization solution today. Start a 14-day free trial, no credit card required, or schedule a demo to learn more about the Enterprise plan.
