Post-Click Automation

Post-Click Automation™

Automate everything between the click and the conversion
for a more profitable digital advertising channel.

What is Post-Click Automation?

Post-click automation (PCA) is the category of marketing technology that enables marketers to maximize advertising conversions by automating the post-click stage in the advertising funnel.

Let’s break it down. There are four main components to PCA:

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1. Ad Mapping

Achieve scalable post-click personalization by automating the visualization and ad mapping of your ads to relevant post-click experiences.

Contextually visualize your advertising campaigns, determine how many personalized page experiences you need, and intuitively connect your ads to relevant experiences.

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2. Scalable Creation

Create on-brand post-click landing pages at scale with reusable page blocks that you can update globally, or with expert-designed, use-case based templates.

Our customers have improved their speed and efficiency by 5x or more while using fewer resources, allowing them to scale their campaigns and decrease costs.

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3. Personalization

Delight visitors with 1:1 ad-to-page personalization. Dynamically deliver relevant post-click landing page experiences to every ad and audience to increase conversions.

By sending ads to personalized post-click pages, customers have seen 58% higher conversion rates than sending ads to their homepage.

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4. Optimization

With a powerful post-click platform, you can precisely measure visitor behavior with heatmaps and A/B testing, then use these insights to improve page performance and optimize for conversions.

Our customers have increased conversions by 20% using optimization features like A/B testing.

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Why PCA Is Necessary

96% of ads don’t convert because marketers are sending targeted ads to generic landing pages, creating a disjointed customer experience.

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Why is this happening?

It’s easy to create, test, and optimize hundreds of targeted and granular ads quickly, but it’s difficult to do the same for personalized post-click landing pages.

This lack of post-click personalization results in low conversion rates.

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How Instapage Helps

Instapage automates the post-click stage of the advertising funnel so that you can scale 1:1 ad-to-page personalization for higher conversions. Our customers enjoy an average conversion rate of 16%—4x higher than the industry average.

"Instapage has truly maximized our digital advertising performance by enabling us to offer matching, personalized post-click experiences for every ad and audience. Now we can scale the post-click campaigns as efficiently and effectively as we scale the ads themselves."

Darren Lepke

Marketing Director

"A reality we often face is that design and review processes are far too fragmented, especially when you’re managing multiple collaborators, campaigns, clients, and deadlines. Instapage has taken that insight and created a landing page platform that all teams will need if they want to improve their workflows."

Liz Coppinger

Business Analyst

"We needed to launch pages quickly to convert paid advertising traffic for specific marketing goals. The first time I used Instapage, I built a fully optimized landing page that integrated with my existing tool stack in under 10 minutes, without a developer."

Anne Fleshman

Director Of Marketing, Demand Generation

Case Studies

Case Studies

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Webinars

Webinars

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Blog

Blog

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Podcasts

Podcasts

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Turn More Ad Clicks into Conversions

Try the world's first Post-Click Automation™ solution today. Start a trial or schedule a demo to learn more about the Enterprise plan.

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